New Bajaj Pulsar NS400Z to be named Dominar NS400Z in Brazil

Rakesh Sharma, Executive Director – Bajaj Auto, confirmed to HT Auto that the new Pulsar NS400Z will be named ‘Dominar NS400Z’ in Brazil. Sharma was recently speaking at the launch of the Pulsar NS400Z and said that the brand will continue to sell Pulsars under the Dominar name in Brazil, which will extend to the new NS400Z.

Also Read : Plans to revamp Dominar brand: Rakesh Sharma, Bajaj

Bajaj currently rebadges the Pulsar NS160 and Pulsar NS200 as Dominar 160 and Dominar 200 respectively in Brazil. The manufacturer also sells the Dominar 400 in the market, which is why the ‘NS400Z’ suffix is ​​important to differentiate the street fighter from its cruiser sibling.

Manufacturers change product names in different markets based on local copyright laws, especially if the name is already trademarked by another brand. Another possibility is to capitalize on the popularity of a particular sub-brand, which has a stronger following in said market. While Bajaj sells its Pulsar range as the Dominar in Brazil, the company sells the Dominar 250 and 400 as Modenas offerings in Malaysia. Modenas is Bajaj Auto’s local partner in Malaysia, assembling the bikes locally.

As local regulations vary, the Bajaj Pulsar range is built to the same specifications for the domestic and international markets in India. The new Pulsar NS400Z incorporates the chassis, engine, gearbox, radiator, rearview mirrors and other critical components from the Dominar 400. It gets a revised rear subframe, new suspension and braking setup, a new LCD instrument console and a few new features that give it a distinct identity and riding characteristic.

Also Read: Bajaj Dominar 160 and Dominar 200 launched in Brazil, but there’s a twist

Watch: Bajaj Pulsar NS400Z launched at ₹1.85 lakh | Features, specification, colors, review

The Pulsar NS400Z is the first Bajaj bike to get ride-by-wire which brings features like multiple riding modes – Sport, Road, Rain and Off-Road – and switchable traction control. The bike gets Bluetooth connectivity with turn-by-turn navigation.

Power on the Pulsar NS400Z comes from a 373 cc single-cylinder, liquid-cooled motor tuned for 39 bhp and 35 Nm of peak torque, mated to a 6-speed gearbox and gets a slip-and-sist clutch. The NS400Z is the most accessible offering in the 400 cc segment for its price ₹1.85 lakh (ex-showroom).

Date of first publication: 08 May 2024, 4:34 PM IST