Netflix has secured exclusive broadcast rights in Canada for the FIFA Women’s World Cup in 2027 and 2031, which reflects the first declared rights deal in the US
The World Cup is usually shown on free-to-air public networks to reach the largest audience.
But Netflix is flexing its game’s muscles late, adding live sports to its broad menu of movies and TV shows.
The Women’s World Cup is marked in live football in the first football of the streaming service. Netflix’s US rights deal was announced in December.
Streaming service is expanding its live sports portfolio with Jake Paul-Mike Tyson, Katie Taylor-Amanda Serano and upcoming Kennelo Alverane Crofford boxing cards along with streaming service Christmas de NFL Games. Netflix also streams the weekly WWE Raw Wrestling show.
Netflix says the Taylor-Serano card attracted 74 million live audiences around the world.
FIFA Chief Business Officer Romi Gai said in a statement, “We will adopt an opportunity to work with Netflix to continue the popularity of women’s game in Canada – a nation with a rich FIFA Women’s World Cup history,” FIFA Chief Business Officer Romi Gai said in a statement.
The 2027 World Cup will be hosted in Brazil from 24 June to 25 July, with 32 teams competition in eight cities.
The host country for the 2031 tournament expanded to 48 out of 32 teams, expected to appear in the 76th FIFA Congress in Vancouver on 30 April 2026.
“We are thrilled that Netflix will be a special partner of FIFA in Canada for the Women’s World Cup in 2027 and 2031.”
“With less than two years to go to the first match in Brazil, we are working hard to plan and provide fans unique to reach the most prestigious competition in women’s football.”
The US Soccer Federation has confirmed its interest in submitting a 2031 hosting bidder combined with other ConcacAF members associations.
FIFA called the Women’s World Cup the world’s largest women’s sports program, stating that the 2023 tournament organized by Australia and New Zealand attracted two million fans for stadiums and viewed more than two billion times on television, streaming and social media platforms.
FIFA announced in early June that for the first time, it was selling rights against 2027 and ’31 women’s tournaments “on a stand-alone basis in Canada”, “was selling rights to bundle with FIFA events. The bidding time limit was 10 July.
TSN and CTV combined all 64 matches in the 2023 tournament.