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like a streaming giant Netflix, disney Or Amazon may purchase exclusive first-choice global rights to a Champions League games per round from 2027, with European clubs and uefa It is expected to earn £4.3 billion per season in the next television rights sale.
According to the Press Association, a ‘Global First Pick’ option will be released to broadcasters within an upcoming tender for the rights to broadcast UEFA’s club competitions from 2027 to 2033, and could appeal to streaming services with worldwide reach such as Netflix, Disney+, Netflix, and Netflix. DAZN And Amazon.
Sources close to the tender process say UEFA and European clubs are expected to earn €5 billion (£4.3 billion) per year in media and commercial rights revenue in the next cycle – a significant increase on the £3.3 billion per season secured for the current cycle.
The introduction of the global selection could mean additional subscription costs for armchair viewers as it could potentially split the UK rights among even more broadcasters, with TNT Sports and Amazon currently holding the rights.
UC3, a joint venture formed between UEFA and European football clubs (EFC), said on Wednesday it was launching the first rights tender for 2027 on October 13.
It is unclear how far the ‘Global Pick’ option can add to the competition at this stage. The deal may not go truly ‘global’ until 2030, with CBS’s six-year deal in the United States running until then, but will include other territories.
There is also a possibility that one broadcaster would buy the rights to all five of Europe’s largest television markets. It is expected that a tender for the sale of those rights will be issued at the same time for the first time, leaving open the possibility of a single broadcaster purchasing the rights in all those markets.
Sources have also indicated that UEFA may consider offering deals longer than three years in European markets for the first time.
UEFA President Aleksandar Ceferin spoke about the commercial strength of the European game generally when addressing the EFC General Assembly on Wednesday morning.
He added: “Through this joint venture, the game will grow. And with (marketing agency) Relevant, we have the strongest team to make this possible.
“Together we are building something unique with ambition to deliver the most engaging football, the most innovative, the most accessible.
“To expand our core revenue streams. To inspire new fans to follow our competitions, to drive engagement with new audiences, especially in a constantly changing media and streaming rights landscape. And to make the most of digital platforms, we will bring the game closer to everyone than ever before.”
“This way we will strengthen our clubs and keep European football at the top.”
The next cycle will be the second since UEFA expanded its club competitions, including the introduction of a 36-team league stage in the Champions League.