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In collaboration with the likes of sienna miller and Olivia Von Halle, Instagram-viral pieces that sell out instantly (this season, see the cow print coat, scarf cardigan or chocolate faux leather trench), MS Going from strength to strength on the fashion front.
Breaking away from its clichés, the fashion giant’s apparel line has received the seal of approval from fashion editors. whether it is a Totem-inspired scarf coatWhether it’s buckle ballet flats that look like a luxury pair of Ganni or suede bags that bring the understated look to The Row, M&S rarely gets apparel wrong – especially when it comes to collaborations.
Demonstrating its new fashion positioning, M&S is now welcoming Bella Freud for the second year running. The debut collection from the iconic British designer and equally renowned high street stalwart was defined by cashmere knitwear, slogan designs, retro shirting and suiting. This winter collection has a similar theme, with Freud saying it’s a capsule wardrobe for entertaining at home. Keeping the inspiration in mind, home accessories like glasses and napkins are also available.
The Bella Freud slogan is synonymous with knitwear – see the famous “1979” jumper by Alexa Chung and Kate Moss, New York fairy tale The style that gets tossed around every Christmas or the “Ginsberg is God” black sweater. The daughter of figurative artist Lucian Freud and great-granddaughter of Sigmund Freud, the inventor of psychoanalysis, Bella launched her eponymous label in 1990. A powerhouse of British fashion, their slogan jumpers have inspired hundreds of copies. Now, you have another chance to buy your own items at a lower price.
The iconic designer’s new 34-strong line is infused with her signature style – think wordplay knitwear and androgynous silhouettes with a feminine flair. New for 2025, it also features children’s clothing and even a dog jumper. To avoid missing out on a collection that is sure to sell out, I’ve rounded up the best pieces to buy now from M&S x Bella Freud.
M&S x Bella Freud ‘Wham Bam’ cashmere jumper
M&S x Bella Freud ‘Kind!’ bouncer
M&S x Bella Freud Velvet Tailored Blazer
M&S x Bella Freud Pleat Silk Shirt
M&S x Bella Freud Pure Wool Double Breasted Coat
M&S x Bella Freud Children’s ‘Star’ Jumper
M&S x Bella Freud Pure Cotton Pajama Set
M&S x Bella Freud Set of 2 Tumblers
M&S x Bella Freud Toiletries Bag
Shop for more autumn wardrobe inspiration Claudia Winkleman’s exact outfit from Celebrity Traitors