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Fans finally got their first look at the Molly Mae x Adidas — and it’s safe to say, the reactions were mixed. former love island The star announced her latest fashion venture last week: a limited-edition sneaker line in collaboration with a global sports brand. An early champion of the now ubiquitous Gazelle, special and samba Stylistically, this partnership is a match made in heaven.
In a clip promoting the second season of her Prime reality show behind all thisThat day, Molly Mae was sitting in a design meeting at Adidas. When discussing the trainer’s color palette, the influencer seemed to decide on “Iced Latte” and “Matcha” inspired shades. It’s a “London girl’s shoe…that’s what I wear on day trips to London,” she said.
Explaining her vision, she added, “I feel like you’re either an iced latte girl or a matcha girl.” Confirming that the base of her sneaker collection will be a “timeless” cream color, the stripes will come in tan, brown, and matcha green tones. The colorway reflects her own neutral wardrobe and shouldn’t come as a surprise, but people were quick to criticize the collaboration as “beige and boring.”
One commented, “Spring beige? Groundbreaking”, while another commented, “Literally what a Fiat 500 is all about”. Some criticized the cream color for being impractical (“Can cream be worn all year round? But not where I live. They get muddy in the winter”), while others thought the collection lacked originality.
Since her appearance on the 2019 series love islandThe influencer has slowly made a name for himself in the fashion world. She is known to have had a lucrative job as creative director at Pretty Little Thing before quitting in 2023 to focus on her family (she has a two-year-old with partner Tommy Fury).
Then, she announced her long-awaited brand, Maebe. Featuring oversized silhouettes, elevated loungewear and focus on denim, the brand embodies the influencer’s signature looks. Maebe’s latest pieces, which include cinched blazers, cropped puffers, leather jackets, funnel-neck coats, suede and plenty of shoulder pads, are a stylish evolution for the brand.
Now, Molly Mae’s collaboration with adidas further cements her status as a credible fashion figure. In an announcement on Instagram, she wrote: “I can’t believe I’m saying this… but come 2026 I will officially be launching a limited shoe collection with @adidasuk.
“This started as just a dream a few years ago and it honestly doesn’t feel real now that it’s happening. I’m so grateful to adidas for believing in me and all of you for supporting me every step of the way.”
In the promotional images, the influencer stands in front of an Adidas van with a leaning tower housing the brand’s signature blue three-stripe sneaker box. Here’s everything you need to know about the Molly Mae x Adidas, including when you can get your hands on a pair.
When will Molly Mae x Adidas launch?
Details about the collaboration remain scarce. There’s no official release date set yet, so we recommend you keep an eye on Molly Mae’s Instagram for the latest news. We will post arrival dates as soon as they are announced.
What can we expect from Molly Mae x Adidas?
While we don’t yet know what the specific designs of the limited-edition collection will be, the Prime Video trailer and Molly Mae’s taste in sneakers give us a strong idea of what to expect. In a behind-the-scenes clip, the influencer outlines her ideas for an iced latte and matcha-inspired collection, leaning toward cream, tan, and brown tones.
She wore Gazelle trainers from Adidas (£95, Yasuo.com) has appeared multiple times over the years (including black and white, cloud white, and olive). Molly Mae has a similar retro look and also favors handball-specific trainers (£90, Yasuo.com) – especially a lively green with white stripes, a fantastic taupe with white accents, and a silver and white combo.
Around 2023, when samba was taking over, Molly Mae bought these stylish black shoes (£95, adidas website). Echoing her outfits, the influencer favors neutral, earthy and monochromatic tones in her sneakers – so it’s likely the Adidas collection is designed in this palette.
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