While Swiggy has launched many apps, such as SNACC (a quick snack delivery app), SWIGL (a Learning App for delivery partner to do its daily tasks effectively), Instamart (a quick grocery and required distribution app), scene (a ticketing and events plateforms), and for a small business (a small business), and a small business. Market), along with others, live within all.
Its latest condition, Pyng, symbolizes a significant change.
Pyng will connect users to a wide range of professionals- physicians, DJs, photographers, fitness trainers, developers, beauticians and even astrologers. This step seems part of the diversification strategy of swiggy as it seems to take advantage of its logistics and consumer base to tap in the growing service market in the country.
Mint Looks at the nuances behind steps and challenges in space.
What inspired Swigy’s dip in professional services?
The newly launched app is currently live in Bengaluru. It uses artificial intelligence (AI) to recommend users to the respective professionals.
According to experts, this is a natural expansion. When you add a layer of high-margin services at the top of the existing business, it can improve the company’s price basket. The verified service provider and reliability will be a differential.
Swiggi’s Pyng Bet is over full-deforming ownership and margin expansion: a quick-commerce logistics platform, the founder member of Zippee, Angad Singh, demand, supply and now services. “It’s not just about what you consume or how fast, but become reliable platforms for everyday needs during consumption and services,” he said.
With whom will it compete with?
While the urban company is a leader in the professional service section, it focuses a lot on blue-collar gig workers like Plumber, Electrician, Carpenter, etcThe urban company, however, is making inroads in place of white-coal professional services through services such as interior design consultation. A quick eye on Pyng suggests that swiggy is clearly trying to break into white-collar space-Plumber, electrician, and carpentry are not yet available on the app.
However, there are business-in-business gig workforce platforms for enterprises such as Awign and Taskmo, where people can list their services as vendors, or NICHE professional service platforms such as proctos, where customers can receive healthcare-related advice/counsel Are.
Can it become a big revenue center?
Bangalore -based startup launched its seller app earlier this year and has already placed more than 1,000 professionals on more than 100 experts on the ship. Within a day of the announcement on Tuesday, the company received over 1,000 downloads at the Google App Store. In a clear attempt to develop the application, Swiggy is giving a money-back guarantee, when users do not get value in service.
“Customers are mainly using services through references. In the case of Swiggy, it will be verified. Therefore, customers will get some comfort to try. In today’s fast -moving environment, the case is the only factor time for the customer, and this service can help resolve it in detail. It can be bigger.
In addition, experts noted that Pyng would have a healthy margin due to white-collar premium and low customer acquisition cost.
What is the challenge?
As a listed company with several high-rich bets, Swiggy faces some important risks. According to Singh, there are no clear challenges for the company for fragmented focus, operational stress, growing burn, and profitability.
In its final earnings report, the company said it hoped that it receives its business at the consolidated level in the third quarter of 2025-26 at the integrated level interest, taxes, depreciation and refinement (EBITDA) to get the adjusted income before profitability. The consolidated net loss of swiggy widened 799 crores for the third quarter of 2024-25 574 crores a year ago. Another fundamental challenge will have to get good service providers on the forum and maintain standard quality of experience.
As Singh said, whether Pyng becomes a revenue engine or an expensive distraction will depend entirely on the muscle of execution of swigy.
