Ministers considering liquor advertising restrictions to suit junk food

Minister is considering strict sanctions Liquor advertising To bring them closer According to junk food advertisements.

The government said it is searching for a “partial ban” which could include the ban Liquor Advertisement before 9PM Watershed.

Plans can be introduced in ten years NHS Plan to appear in July.

Health secretary Wes streeting Ready to announce Radical reform for NHS in England After a recent review of expenditure, healthcare was allocated £ 29 billion.

Under current schemes for unhealthy food to be implemented in January 2026, Advertisements If the products are classified as “less healthy” using the government scoring system based on salt, fat, sugar and protein materials, then it will be restricted.

If alcohol restrictions follow the same guidelines similar to unhealthy food restrictions, it may mean that television advertisements will be allowed only after 9 o’clock.

There are already strict restrictions on alcohol advertisements in Britain. Advertising standard agencyGuidelines say that alcohol advertisements should not be directed to people below 18 or there is no possibility of reflecting young culture and appealing to them.

Alcohol advertisements are also controlled around the placements of advertisements, which are prohibited from programs with the objective of under -18 or the possibility of appealing for that age group.

The government has denied the minimum unit value of a Scottish-style for alcohol, which is understood to have been included in the previous draft of the ten-year plan.

Under Scottish laws, a minimum unit pricing determines the lowest price. Can be sold for an alcoholic beverage. For example, a 700 ml bottle of whiskey cannot be sold for less than £ 18.20 in Scotland.

sky News On Wednesday, a leak section of ten years of draft has set a plan to completely or partially ban alcohol advertisements.

Department of Health and Social Care Said that the plan will not include complete ban.

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According to the National Statistics Office, more than 10,000 people died in 2023 due to alcohol-related deaths-more records. Alcohol loss cost NHS About 27.4 billion per year by Alcohol Studies Institute of Alcohol Studies found last year.

Alcohol Change UK CEO Dr. Richard Piper warned that alcohol is “leading health pollutants in the UK”, damage millions of people and reduces life.

He said that the “status quo” on regulation is failing, the UK advertisement rules are much weaker than other countries.

“Alcohol is everywhere,” he said, pointing to TV and sports sponsorship, public transport advertisements and “continuously”, which is almost impossible to “stop”.

These advertisements said, “He tied it for” comfort, socialization, celebrations or appreciation “, suggesting that it is” necessary “for daily life.

Dr. Piper called it “completely unacceptable” that so many children make it aware of alcohol advertisements, especially through sports and digital platforms, and that the public strengthens the strong security. “Our children should no longer have ‘collateral damage’ of alcohol marketing,” he said.

He urged the government to use his ten-year health plan and health mission board to deal with “out-of-control” industry advertisements on liquor and reduce the loss in society.

Gem Roberts of the Institute of Alcohol Studies said that the group welcomes plans to introduce sanctions.

“We know that the three most effective methods of reducing alcohol loss are to increase the price of alcohol, ban licensing sanctions and marketing,” he said. “All have been supported for decades of international evidence of decades.

“But to reduce the deaths of alcohol, [advertising restrictions] The availability of cheap, high -power liquor should be combined with measures such as the minimum unit pricing and limit, which prove to be to save life and reduce health inequalities. ,

A DHSC spokesperson said: “The 10 -year health plan will not include a ban on advertising of alcohol. We are looking for an option for partial restrictions to bring it to the advertisement of unhealthy food.”