Meta will start labeling AI content on Facebook and Insta ahead of US and Indian elections

As policymakers consider how to curb deepfakes and AI-generated content ahead of elections in India and the United States, Meta said on Tuesday it would impose restrictions on users posting to Facebook, Instagram, and AI-generated content in the coming months. the rout.

Meta is adding a feature for people to disclose when they share AI-generated video or audio so that companies can tag it.

“We will require people to use this disclosure and labeling tool when posting organic content with digitally created or altered photorealistic video or photorealistic audio, and if they don’t we may impose penalties,” Nick Clegg, Global Affairs department president said in a statement.

If the company determines that digitally created or altered image, video or audio content poses a particularly high risk of materially deceiving the public about an important issue, “we may, where appropriate, add more prominent labels so people have more information.” and background”.

Meta’s family of apps, which includes Facebook, Instagram, Messenger and WhatsApp, are currently used by 3.19 billion people every day, up from 3.14 billion.

The social networking platform said it is also working with industry partners to develop common technical standards for identifying artificial intelligence content, including video and audio.

“Since the launch of Meta AI, we have tagged the photorealistic images created using it so people know they were ‘imagined with AI,'” Clegg said.

“We take this approach year-round, during which time there are some important elections taking place around the world,” the company said.

As AI-generated content appears on the internet, Meta is working with others in the industry to develop common standards for identifying this content through forums such as the Partnership on Artificial Intelligence (PAI).

“The invisible tags we use for Meta AI images—IPTC metadata and invisible watermarks—are consistent with PAI’s best practices,” Clegg noted.

“We’re building industry-leading tools that can identify invisible marks at scale so we can analyze data from Google, OpenAI, Microsoft, Adobe, Midjourney and Shutterstock as they implement plans to add metadata to images created by their tools. images to label.

“The spread of AI-generated content is still in its early stages. As it becomes more prevalent in the coming years, society as a whole will debate what should and should not be done to identify synthetic and non-synthetic content.

“Industry and regulators may adopt methods to verify content that has not been created using AI as well as content that has been created with AI,” Clegg said.

(This article has not been edited by News18 staff and is published by IANS, the associated news agency)