Meta unveils new AI features to help create ad creative for businesses

Meta is introducing a new set of artificial intelligence (AI) features to help automate and improve the process of creating ad creative for businesses. Meta’s new AI features are powered by the second and third generation of its LAMA (Large Language Model Meta AI) AI models and are designed to help its enterprise customers easily promote products and services on Facebook and Instagram . These features primarily focus on improving the image generation capabilities of its AI chatbot. Meta also said it is trying to improve text generation to help brands find the right tone to reflect their message.

Features announced through Post In its business newsroom, Meta said, “Today, we’re launching advanced generative AI features for advertisers, like full image and text generation, and introducing additional tools and services to help businesses like yours grow. Are.” These new features include full image variations, text overlays, text prompts, and image expansion.

The full image diversity feature will allow brands to give the chatbot a context for image creation. This could be old creatives, product shots or any other images of the brand. There’s an option to add text prompts for variations, and based on both inputs, the AI ​​will create multiple variations of the original image.

Giving an example of the above feature, Meta said, “Imagine you are promoting your coffee bean business by advertising a steaming cup of coffee, our generic AI will be able to create other variations of your ad creative , which also includes scenes that are lush and picturesque farms, and also offers adjustments in the coffee cup to offer more creative options you can choose from.”

Additionally, text overlay will allow brands to generate images with text on top of it using AI. This text can either be written by a human or prompted for a chatbot to generate. Additionally, the text prompt feature will create a title and text caption for the post to reflect the brand’s message. While images with text overlays can be used in Stories or Reels, text prompts can help write complete posts.

Finally, a single generated image can also be expanded to suit different posting needs. For example, an image created for a Facebook post can be resized to fit Stories or Reels. The AI ​​will not only adjust the dimensions but also generate additional backgrounds or resize the product to accommodate the image size. Meta said these features will be available through Advantage+ Creative, the platform’s ad manager.