Skincare and beauty brand Mamaearth’s original company, Psyche consumer, The news portal has won a legal battle against Hindustan Unilever Limited (HUL), on the ongoing claims related to the sunscreen product advertisement, the news portal told CNBC-TV18 Thursday, April 18.
According to the report, the Delhi High Court on Thursday directed Hul Lakme’s “uneven” online advertisement.
Rapidly growing consumer goods (FMCG) Giants, HUL, have allegedly agreed to change the current advertisement by replacing the word “online bestseller” with “some sellers”, the news portal said.
In addition, HUL has allegedly agreed not to suppress the allegations in the Bombay High Court appeal filed against Mamaearth’s parents Hosana consumer, and the two parties agreed to take down their physical hoardings, which are located near each other, the news portal said.
Hul’s shares closed 0.16 percent more 2,371.05 after Thursday’s stock market session Around 2,367.15 of the previous market.
Shares of Honasa Consumer (Mamaearth) closed 1.33 percent higher 233, compared to 229.95 in the last market session.
Mamaearth vs hul
According to earlier reports, FMCG company Honasa consumers allegedly moved to the Delhi High Court in case of ‘dislikes and misleading’ advertisements for customers on a sunscreen product.
The Mamaearth-Parent firm claimed that recently owned Hul’s Lakme Sunscreen advertising campaign ‘SPF Lie Detector Test’ incorrectly reduces products competing competition, including Derma Co. There is also a sunscreen, which is another brand of Honasa consumers, reported the news agency. PTI,
Responding to the claim, FMCG veteran HUL filed a separate case in the Bombay High Court against Skincare Startup.
The entire controversy over LinkedIn began when Honasa Consumer-Fomoter Ghazal Alad claimed that the FMCG industry has long been “lack of good competition”, making the report become gentle for big traditional brands according to the report.
He allegedly referred to the St. Advertising Campaign from HUL for his beauty brand Lakme’s sunscreen, where HUL challenged the claims of rival Sunscreen brands.
In the advertisement, Hul stated that some “online bestseller sunscreen” claims that a SPF 50 sunscreen provides very low protection, which is close to 20 points SPF.
Although the company did not name a brand, unlike many yellow bottles with image and packaging of video lakme and according to the agency report, citing live SPF testing for the last ten years.
In the statement of social media posts, Lacme said, “Some brands, currently in the list of best vendors online, are claiming to be testing in-wives; however, his in-market sunscreen product sample sample SPF 20 against SPF 50 claims.”
