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October is Breast Cancer Awareness Month, a time to come together to raise awareness and support those affected by the disease. As part of the movement, the charity encourages many people to wear pink and donate to the cause. A number of brands are also involved in raising awareness – including lounge,
The British-born loungewear and lingerie label has been empowering women since its launch nearly a decade ago. Capitalizing on its growing platform, Lounge has long been committed to advocating for high-quality lingerie and women’s health. Since 2018, it has run an annual Feel Your Breast campaign, raising over £1 million. Education is the main focus of the campaign, which harnesses the power of social media.
on their Instagram And tiktok The channel, Lounge, provides tutorials and guides on self-checks and lesser-known breast cancer symptoms such as pitting, swelling and texture changes on the skin. The brand’s campaign encourages early detection through regular self-checks at home – but it’s also taken to the street to raise awareness. Every year, the lounge visits UK universities with its “boob box” pop-ups, giving women free sets of underwear and educating young people about breast cancer.
Through personal stories of women who have been treated, have had breast surgery or are struggling with the mental health effects of breast cancer, the lounge’s Feel Your Breast project is helping to break down the stigma around women’s health issues.
In 2023, the brand took things further by launching lounge foundation – a charitable initiative that funds grants and projects that support women and families affected by breast cancer. This can include everything from wigs and cosmetic surgery to post-treatment therapy. The foundation works hard all year round to fund vital initiatives for women (you can even donate directly on the brand’s website yourself) – and this October, £5 of every purchase goes to the cause.
So far, lounge foundation Donated £158k to charity partners, funded 42 families to create memories, raised £685k and made 670 gifts to Birmingham Women’s and Children’s Hospital – and that’s just getting started.
How can you support
Throughout October, the lounge donates £5 from every order to the Lounge Foundation. Your purchase helps fund therapy, research and meaningful moments for those affected as part of the lounge’s Feel Your Breast campaign.
From Adeline Balcony Bra Set in Beautiful Berry Red till On-Trend Chocolate Brown Plunge Bra SetLounge sets match function (think support) with fashion. parts of the statement like Lace Embroidered Red Reveal Set While perfect for special occasions Ribbed Balcony Bra Set Promises all day comfort. By shopping the lounge this October, you’re not only supporting women and raising awareness of a devastating disease, but you can also look good while doing it.