Level 2 ADAS to Dual-Zone Climate Control: Mahindra XUV 3XO Features Explained

In a world of cut-throat competition where automakers are increasingly focusing on offering tech-laden cars to consumers, modern passenger vehicles are increasingly looking for an array of advanced technology-assisted features. One of the most hyped latest cars to join the Indian passenger vehicle market with the same strategy is the Mahindra XUV 3XO, which essentially comes as a significantly updated iteration of the Mahindra XUV300.

The Mahindra XUV 3XO has been launched in India as the entry-level SUV of the indigenous automobile giant. It sits in the most competitive segment of the country’s passenger vehicle market, the compact SUV, where the XUV 3XO challenges tough rivals like the Tata Nexon, Hyundai Venue, Maruti Suzuki Brezza and Kia Sonet.

has been launched at an introductory price of ₹7.49 lakh (ex-showroom), the XUV 3XO undercuts its main rivals at least. ₹50,000 thanks to Mahindra’s clever pricing strategy. The XUV 3XO comes as Mahindra’s flagship product in the OEM’s bid to be among the top two players in the Indian compact SUV market by 2027. The SUV has an aggressive design and class-leading features. However, mechanically, it remains the same as the XUV300.

Here’s a quick look at the segment-leading features of the Mahindra XUV 3XO.