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Fans are eager to attend los angeles 2028 olympic games People will be able to register for the random ticket lottery starting January 14, with organizers promising to give away at least one million tickets at a price of just $28.
Registration is available through LA28 The ticket page will give fans the opportunity to secure a time slot in April to purchase tickets for all Olympic Games.
Those not initially selected will automatically be included in subsequent ticket releases.
Allison Katz-Mayfield, LA28’s senior vice president of games delivery revenue, emphasized the commitment to affordability.
“Each game starts at $28 and that’s not just a splash for a few tickets in the corner of a venue, but a meaningful number of tickets,” he said.
“We’re looking to buy at least a million tickets for $28 and about a third of the tickets we have are under $100.”
The registration window will remain open till March 18, signing up early will not provide any benefit. No purchase or payment is necessary to enter the lottery.
Ms. Katz-Mayfield described the process as “the fairest way to ensure that a large number of people have access to tickets and that no one is benefited or disadvantaged,” adding that the aim was to prevent tickets from falling into the hands of brokers or bots.
In a move to engage local communities, residents living near Olympic venues who register will also qualify for a special presale, allowing them to purchase tickets before the general public.
The announcement comes amid ongoing criticism over high ticket prices for events such as next year’s FIFA World Cup.
LA28’s ticketing timeline is a year ahead of the schedule used for the Paris 2024 Games, which sold a record 12 million tickets.
Ticket sales are estimated to contribute about one third of LA28’s total revenue target.
The process will be managed by official providers AXS and Eventim, with all tickets issued digitally. The sale is scheduled for 2027 for the Paralympic Games.
Fans are encouraged to sign up for LA28 Newsletter for further updates.