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kylie jenner has come under scrutiny for promoting a viral Korean jelly that reportedly lowered people’s food cravings and appetite.
28 year old reality star Earlier this month, she shared a video on TikTok of herself trying Foodology’s Cutting Jelly, which is originally made in South Korea and is “designed to support weight and body management as part of a balanced lifestyle,” according to the company’s website.
However, the product has expanded to the United States, with the Korean brand selling the jelly through online retailers, including on tiktok. In reviews of the jelly sold by Foodology US, some claimed that while it was good for digestive issues, it also “inhibited [their] appetite” and help them lose weight.
In her TikTok video, Jenner held up four packages of pomegranate-flavored Jell-O with chia seeds and called them her “favorite new snack.”
“This is not your typical jelly. This is a cutting jelly for digestion, swelling,” she said.
“My goal is to snack less in the new year,” she continued, before eating some of the jelly from the pack. The video ends with her showing off the red latex dress she wore during a fitting and then eating jelly in the car.
multiple people on Reddit Jenner has been criticized for promoting these jelly supplements, claiming the jelly has similar effects to taking laxatives.
“It’s very irresponsible for celebrities to advertise supplements and laxatives. There are a lot of impressionable kids/teens who will take this as gospel and it could actually cause them serious harm,” one person wrote
“This is so embarrassing for her,” another added, while a third quipped: “She’s still snacking, she’s just taking gel laxatives. OMG.”
A fourth took the opportunity to remind people not to be pressured by online health and beauty trends, including taking supplements to look better.
“Guys, it’s normal for your belly to feel bigger after a meal, it’s normal to feel full, and it’s normal for your blood sugar to rise after a meal,” they wrote. “It’s normal to have a belly, that’s where your extra reproductive organs are. It’s a normal, expected body reaction.”
independent Jenner’s representatives have been contacted for comment.
On TikTok, many people reportedly praised the efficacy of the viral jelly, which contains high amounts of fiber and extract of garcinia cambogia, a tropical fruit advertised to help with weight loss. health direct.
In a video posted by someone named @tiffytummy, she claims Foodology Cutting Jelly “stops carbs from converting to fat.” She also claimed that she no longer had “food noises,” the feeling of constant hunger. cleveland clinic – Or bloating.
However, Chethan Ramprasad, a professor of gastroenterology at Harvard University, said Q It was previously thought that cutting jelly didn’t necessarily prevent carbohydrates from converting to fat.
“The short answer is, no, you can’t effectively block carbs,” she says. The idea behind carb blockers is that certain plant extracts (like white kidney bean or garcinia cambogia) are said to inhibit the enzymes that break down carbohydrates, so you absorb fewer calories. In fact, the impact on humans is minimal or non-existent. “
“So, there is no — there is no supplement that can actually stop you from digesting carbs in a significant, reliable or safe way. The ‘block carbs’ claim is more of a marketing ploy than a physiological reality.”