Kolkata, May 19: About 100 travel agencies and affiliated partners in Kolkata have united under the campaign called ‘Chalo Kashmir’ to show support for the Pahgam attack following the tourism revival of Kashmir.
According to the Times of India, these Kolkata-based travel firms have collectively managed around 400,000 domestic tourists, with about 40,000 people visiting Kashmir.
With this new campaign, purpose is to significantly support the tourism industry in crisis and encourage more passengers to find the attraction of the valley and support local livelihood.
The movement sends a powerful message of unity and flexibility to the faces of stories spread by various groups to depict Kashmir as unsafe. More groups are expected to support this initiative.