An advertisement for Diesel Characteristics of Katie price It has been banned to be irresponsible and can cause serious crime by objecting women.
Advertisement, which appeared MentorIn March, website, a bikini wearing price and a handbag holding.
Advertising standard authority (ASA) 13 received Complaints That the advertisement objected to women and portrayed a model, which appeared unwell.
Diesel said that the advertisement was part of a campaign called ‘The House Gugus’, which was designed to challenge and support and include diversity, reflecting a wide range of body types.
Brand The said value is 46 years old and has a body type that is usually not involved in high fashion campaigns, stating that the average age for editorial models is between 16 and 23.
Diesel believed that the advertisement was in line with the advertising rules, but removed it from the Guardian.
Diesel believed that the image was a celebration of “MS Price’s sexuality and empowerment and it was not objective, derogatory or sex”, and “” MS Price clearly shown in an active and dynamic posture in control, where he proudly showed his body and handbag “.
Diesel stated that the value “was well known to her exaggerated appearance and life greater than life and her large lips and breasts, part of her curated public image”, and it “exaggerated, eccentric and converted appearance” became part of the creativity of the campaign.
Finally, Diesel said that although the value was thin, he had excellent muscle tone and unwell did not lower weight.
The Guardian said he received a direct complaint about the advertisement on 4 April and stopped it from reappearing as it did not comply with his policies.
Partly maintaining complaints, the ASA stated that the bikini only partially covered the breasts of the value, and it considered the position of the handbag, framing her chest in front of her stomach, attracted the attention of the audience, and emphasized that part of her body.
ASA said: “When we admitted that the MS Price was shown in a confident and self-objective posture and under control, we admitted that due to the position of the handbag, which had the effect of emphasizing her breasts and attracting attention, advertisements sexually sexually sexually sexually sexually assumed her, which objects her.
“So we admitted that the advertisement was the cause of a serious crime, was irrelevant and violated the code.”
The ASA did not maintain complaints about unhealthyly thin prices, and concluded that the advertisement was not unnecessary on that basis.
The Watchdog ruled that the advertisement should not be visible again, saying: “We told Diesel that their future advertisements were socially responsible and not a cause of serious or broad crime.”
