Jeon Somi recently announced the launch of her makeup brand GLYF in partnership with: Allure Korea.

this dumb dumb The singer has been working around the clock on her label since 2023.

Talking about her product-making process, Somi revealed that she was inspired by ancient hieroglyphics, which were written in different shapes and meanings.

The singer expressed her interest in building a brand that aligned with her vision.

In a video posted on the site, she shared: “The creation of GLYF is inspired by ancient hieroglyphs, glyphs. Like ancient hieroglyphs with different shapes and meanings, I interpret my makeup in my own way to express each individual The beauty of possession.”

Jeon Somi explains that GLYF promotes freedom of choice and expression for potential customers.

She admits to adding modern elements to the ancient thought process to make the name even more impressive.

The news broke out like wildfire, making headlines shortly after the brand announced it. Fans left heartfelt comments on the celebrity’s post, cheering her on.

One fan commented: “I need it”

Another user chimed in: “She’s very capable and I believe in her.”

Meanwhile, a third added: “Awesome! JEON SOMI’s new cosmetics brand ‘GLYF’ sounds fantastic.”

A fourth gushed: “Congrats I would for my girlfriend!!!”

While many expressed excitement after the announcement, others seemed unhappy with the Starbucks controversy, adding comments like “Wouldn’t buy it.”

Another user noted: “I’m worried about the Starbucks partnership next.”