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JD Sports Plans have been revealed to allow customers to purchase their products directly through the AI platform without leaving the app.
This is a major retailer turning to artificial intelligence platforms to adapt to consumers (e.g. Chat GPT and co-pilot.
The sportswear giant’s technology boss tells press association The company believes artificial intelligence is “the future of how people shop,” and JD.com plans to be at the forefront of the technology.
JD Sports says it’s working with Commercetools and payment companies stripe Allows “one-click purchasing” through the artificial intelligence platform.
The company said it will launch the technology in the United States in the coming months.
The group hopes to expand it to other regions, but as policymakers adapt to AI, so too will the regulatory environment in different countries.
Jetan Chowk, chief technology and transformation officer at JD.com, said: “We believe artificial intelligence is the future of how people shop, and we want to stay ahead of the curve in how they shop.
“What we are seeing now is that customers are frequently using AI applications to research and discover products they want to buy.
“We’ve seen this and want to make sure we act early to meet our customers and their needs in this area.”
Mr Chowk said they had seen AI use particularly flourish among the retailer’s core group of shoppers aged 18 to 24.
This launch will first be conducted with Microsoft Copilot and then extending it to other leading large language models (LLMs).
U.S. consumers will be able to find and purchase JD Sports products using the AI platform throughout the entire shopping process, including integrated payments.
Regis Schultz, Group CEO of JD Sports Fashion, said: “This strengthens our digital proposition for our customers and enables us to keep pace with the rapidly changing retail landscape.
“We see artificial intelligence as a real opportunity to improve the customer experience on JD.com and make our own operations more efficient, so I’m really pleased that with this significant advancement we are putting our commitment into action.”