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The high street has long been a reliable source of purse-friendly picks for cult beauty favourites, and when it comes to FragranceM&S has quietly built a reputation for getting it right. In particular, its Potion range has become an insider secret for those who want a polished scent without the luxury price tag.
Back in 2022, it smoky summer eau de perfume It created a stir due to its uncanny similarity to TikTok and laborSantal 33 Fragrance. But M&S didn’t stop there. The retailer has since expanded its fragrance line with scents that beauty fans have compared to Jo Malone’s Wood Sage and Sea Salt, and january sunThe Chairosa 62 – each one capitalizing on the same unmistakable luxury appeal.
While designer fragrances can easily cost into three-digit territory, these M&S options come at a far more festive-friendly price, starting at just £7. They’re also vegan-friendly, so it’s a safe bet if you’re purchasing with gifting in mind.
Whether your taste is fresh or musky, floral or fruity, these are the M&S fragrances that deserve to be on your radar this December – especially if you’re a fan of spritzes by Le Labo, Jo Malone or Carolina Herrera (to name a few).
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M&S’s Le Labo-inspired fragrance has fast become a cult classic. Derived from the high street giant’s apothecary range, M&S’s Warmth perfume blends aromatic notes of cardamom, cinnamon, cedarwood and sandalwood to create a scent that rivals. Santhal 33Infused with essential oils, the warming scent comes in a 50ml bottle – the same size as Le Labo, but £160 less,
Fans have compared this scent to Jo Malone’s signature Wood Sage and Sea Salt scent (from £56). johnlewis.com) and at £7, M&S’s Sea Salt & Neroli eau de toilette is a steal. Although we have yet to test it ourselves, it promises to share the same salty, fresh and earthy scent as Jo Malone’s scent, and includes notes of neroli, mandarin and musky sea salt.
If you’re looking for a cheaper alternative to her popular eau de toilette, this peppery scent has been compared to Davidoff’s Adventure (£30). thefragranceshop.co.uk) on TikTok. M&S notes that its eau de toilette blends notes of vanilla with amber, resulting in a warm, sweet and spicy scent.
If you’re a devotee of Sol de Janeiro, especially the brand’s Brazilian Crush Chairosa 62 (£19.20, lookfantastic.com), this eau de toilette is called similar. Fresh pistachio essence blends with subtle hints of tuberose and tonka bean, resulting in a scent that M&S describes as reminiscent of warm pastries and delicate flowers.
An alternative to YSL Black Opium Eau de Parfum (£97, boots.com), which is famous for its black coffee and vanilla scent, according to M&S, this Midnight Blossom eau de toilette blends notes of sweet jasmine, tuberose and amber for “soft florals and warm, musky undertones”.
Big sister to M&S’s now-discontinued Velvet Rose perfume, the Velvet Amber scent is believed to be an even better rival to Chanel’s iconic No. 5 scent (£119.20,). boots.comOffering a high street alternative, you can add M&S’s Velvet Rose to your online basket up to 12 times before the price is matched by the designer offering. Described by the retailer as having a “rich amber scent”, expect fragrant top notes of neroli mixed with bold white florals.
TikTok claims this eau de toilette is very similar to Chanel’s Coco Mademoiselle scent (£119.20). channel.com), M&S describes it as a “delicate floral fusion”, with notes of iris, jasmine and bergamot as well as orange blossom and vetiver, amber and patchouli as a base. Opt for this instead of a designer scent and you’ll save over £100.
If you like Marc Jacobs’ Daisy (£54, boots.com), TikTok believes you’ll love this purse-friendly eau de toilette. The M&S scent includes notes of sweet and floral grapefruit and gardenia, as well as vanilla and sandalwood, which the retailer describes as floral and exotic.
TikTok reckons the store’s warm Neroli rivals Paco Rabanne’s Lady Million scent (£71.20). boots.comThe cheaper option features similar notes of neroli and citrus. Promoted as a refreshing scent with earthy tones, the budget 100ml purchase is described as elegant and warming.
This fresh mandarin eau de toilette is said to offer an affordable alternative to Carolina Herrera’s Good Girl (£98). boots.com), which is presented as “highly seductive”. The M&S scent features fruity cassis, orange blossom and mandarin as the main event, followed by jasmine, ylang ylang and rose followed by sweet tonka bean, vanilla, amber and sandalwood.
Calling on Lancome’s La Vie Est Belle Perfume (£72.75, lookfantastic.com), M&S’s pink pepper scent is over 90 per cent cheaper. The designer fragrance is loved for its rich, fruity scent, the cheaper version from M&S balances the same orange blossom and jasmine notes, layered on a sweet base of vanilla, amber musk and patchouli.
This red berry and rose eau de toilette from M&S has been compared to Giorgio Armani’s Sì (£91.45). Amazon.co.uk), because of its sweet fragrance. With warm base notes of vanilla and amber along with red berries and rose, this high street scent is an absolute steal at just £7.
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