iPhone 15 Pro Max will be Apple’s most popular model in early 2024: Know why

The Apple iPhone 15 Pro series has been selling well since its launch in September last year. In fact, at the time of launch, offline retailers in India were charging a premium over the MSRP.

The popularity of the iPhone 15 Pro and iPhone 15 Pro Max is largely due to the new titanium build, the switch to USB-C, and the 5X Tetra Prism telephoto lens on the larger Pro Max models.

Of the two models, the iPhone 15 Pro Max is reportedly the more popular despite its higher price point. Apple analyst Ming-Chi Kuo expects this trend to continue into early 2024. In his new Medium post, Kuo writes that the iPhone 15 Pro Max “will still account for 40-45% of all iPhone 15 shipments in 1H24.” This suggests consumers aren’t attracted to the other models in the iPhone 15 lineup, which includes the vanilla iPhone 15, iPhone 15 Plus, and even the smaller iPhone 15 Pro, but to the top-end for its bells and whistles. And moving towards the Pro Max model. Whistles.

This is also confirmed by the recent report from IDC, which puts Apple in the top game as the leading smartphone brand with the highest market share globally by 2023. Apple also shipped a total of 80.5 million iPhones in Q4 2023, representing an increase of 11.6% year-over-year. -Year increase. The launch of the iPhone 15 series has probably been a key factor in the same.

Next year, both the iPhone 16 Pro and iPhone 16 Pro Max are expected to feature a 5X tetraprism lens and due to this, it will be interesting to see how the sales will be when the next generation models are launched.