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injection vitamins Being sold illegally on e-commerce platforms EtsyEven one seller surprised customers by including loose-fitting items erectile dysfunction pills A new investigation has been revealed in his order.
Which consumer choice organization? Multiple listings were revealed featuring generic, AI-generated packaging for products such as “Vitamin C 10 x 5 ml” or “Multivitamin Infusion 10 x 10 ml”.
Importantly, many of these items lacked legally mandated nutritional information, including ingredient lists, exact amounts of active ingredients, and important dosage warnings.
Which one? The staff purchased four products from two different sellers, noting that Etsy, a company known for handmade and vintage goods, failed to intervene in any of these transactions,
Both shops have since closed and which one? said it reported its findings to Etsy.
Which? Sue Davis, head of consumer policy at Etsy, said: “A dangerous lack of oversight on Etsy is putting people’s health at risk and allowing injectable vitamins to be sold illegally.
“Purchasing these items is risky as they may be counterfeit or even if they are genuine, they should not be used without medical supervision.
“The government and regulators need to put a stop to these illegal listings and ensure that any sellers who break the law are held appropriately accountable so they do not put people’s health at risk.”
investigators bought the injection vitamin CVitamin D3 and multivitamin from seller MummyWorldTreasures in October 2025.
He explained that vials of the latter two solutions came in boxes labeled “Not for retail sale without a prescription from a registered medical practitioner”.
What is the dosage stated on Vitamin C bottles that should be determined by a physician?
The MummyWorldTreasures order also came with three unopened, unnamed tablets, as well as a note stating that it also sold “100mg ‘blue’ tablets – the famous diamond shape” and “80mg yellow tablets – thin, elongated ovals”, which one? Added.
When asked what the pills received were for, MummyWorldTreasures responded: “Free sample of a male enhancement supplement to help with blood flow and stamina. Sorry, I didn’t realize this was addressed to a woman. Sorry.”
Lab tests showed that both pills contained an active ingredient used in erectile dysfunction drugs: the blue one contained sildenafil and the yellow one contained tadalafil.
It is illegal to sell any substance without a prescription or the supervision of a pharmacist, and which one? Notified the seller Medicines and Healthcare products Regulatory Agency (MHRA)Which regulates only prescription drugs.
Multivitamin box was also leaked, which one? That said, this means the contents of at least one vial were exposed to air and contaminants.
It says: “The packaging states that the products come from India and Spain, which means they are not authorized for sale in the UK.
“Either these items are genuine and illegally imported and sold, or, like some other items previously found in online marketplaces, they are counterfeit and therefore illegal to sell.”
The team also ordered vitamin B12 labeled vials from the vendor Luminaskin.
They arrived in a box with instructions in Spanish only, including a prescription drug warning in large letters that read: “Medicamento Sujeto a Prescripión Medica”.
Many UK buyers will not be able to translate the phrase, Which? Said.
However, investigators found that a listing for injectable vitamin B12 appeared on the shopping site.
It added: “This shows how easily these lists are being accessed online on the net. Even when they are caught and removed, a few days later another list appears in their place.
“It is extremely worrying that sellers are not being stopped from selling products that are clearly illegal.”
An Etsy spokesperson said: “Medical drugs, medical devices, and any other items that claim to treat, prevent, mitigate, cure, or diagnose any disease or medical condition are prohibited on Etsy.
“Lists flagged by are no longer available in our marketplace, and our team is actively monitoring any injectable supplements that violate this policy.”
An MHRA spokesperson said: “In the UK, many vitamin products are prescription-only medicines (POMs) and must be prescribed by a relevant healthcare provider.
“In the absence of medicinal claims to treat or cure an adverse medical condition, vitamin injections are not necessarily medicinal products and the MHRA reviews products on a case-by-case basis to determine whether they fall within the definition of a medicinal product in the relevant legislation.
“IV drips that are not for a medical purpose are not medicines, and these products are outside the MHRA’s remit.”
MummyWorldTreasures contacted Who? did not respond to a request for comment and the company said it could not contact LuminaSkin because the store has been closed.