This is untrue …
A new “low” for the useless government, and it was already a low bar.
The city of Austin, Texas decided that it needed a new logo.
So what did they do?
Go to Fiverr and rent one for $ 5? Heck, even $ 50 or $ 500?
No!
He spent more than $ 1.1 million and took something with rich heritage and symbolism and replaced it with Bland, nothing sterile.
I have a double and triple checked to confirm that it is not satire, and it is not.
These are surprisingly real people:
No, it is not satire. It is a real video of the city of Austin that proudly unveils $ 1.1 million ribrand. pic.twitter.com/ipcl5dtn32
– End Wocination (@ndwokeness) September 5, 2025
The city of Austin unveiled its new logo after spending $ 1.1 million of taxpayers’ money. pic.twitter.com/dsln9da2wz
– I am meo so i am@@Imamem0) September 5, 2025
So the city of Austin went away from this:
For this:
I am sure that I know why …
Do you see the cross in the old?
This cannot happen, of course not in Austin.
Why they needed to blow $ 1.1 million, it is beyond me, but I think they have money to burn.
local Kxan Adds more information about how they blew all that cash:
Broadnax said, “For the first time in the history of Austin, we will have a logo to represent the services of the city and unite us as an organization, an Austin.”
Broadnax said the rebranding attempt began before coming as the city manager, but he was “happy for the champion” because “an integrated brand requires a very real business.”
He said that currently there are more than 300 people representing various departments, services and programs in the city, which can create confusion for the public, which “we can provide in the services that we can give and dilute the trust in the services we provide and we can trade in disabilities,” broadnax said.
According to Broadnax, the new brand was shaped by the response of community members and city employees. He said that through community reaction sessions, city leaders learned that ostenights did not have recognition or a strong affinity for the seal of the city, which was used in place of people.
“We want our community members to be able to identify our team members as a city of Austin employees and rely on the services provided by us, whether they see the brand on a website, a utility bill, a road sign or in favor of a vehicle, they really know what it is and what it is,” Broadnax’s said. “Astinites told us that they value and appreciate their interactions with the staff of the city, but they also want a modern government that reflects the values of the community and is connected and responsible for departments and services, connected and responsible, and that is what he brands.”
The city of Austin released a press release shortly after the press conference ended on Thursday morning, giving more information about Rebrands. The release states that the city’s branded property will gradually change in the coming years, to reduce the impact on the city’s budget, the release has said in the release.
The entire total project cost is an estimated $ 1,117,558 and is a part of the Austin Strategic 2023 scheme approved in 2018. How is that money being spent here:
- Brand seller: $ 640,000
- Public Awareness Campaign: $ 115,000
- Consolidated city-wide design software for all departments: $ 75,582
- Assistant Employees and Legal Counselor – Salary and Benefits for Brand Project Manager (Temporary City Employees) and External Legal Review: $ 186,976
Back In 2018, the City Council approved the establishment of a “coherent and clear brand” as part of the city’s strategic plan, which said Jessica King, Chief Communications Director of Austin to improve communication and engagement with communities, businesses and employees.
“We are taking a responsible responsible approach to infection in a new brand,” the king said. “We do not expect departments to run out and buy everything with new brands.”
According to King, the city council provided a contract to two firms to work on design. They were TKO, an Austin-based advertising agency, and Pentagram, the world’s largest independent design consultation, with an Austin office and team.
The contract was approximately $ 564,000, which the king said that “his vast majority” went to engagement. The design element costs around $ 200,000.
Some people have also alleged that it is very negligent that it is probably some kind of money laundering operation:
Do you know that the new Austin logo is a large scale money laundering tax scam?
$ 1 million for some @Gok Could be made for free.
Where did the money really go?
Oho @Alone musk What do you think about this? pic.twitter.com/ow33z58arl
– Austin Video (@ATXVideos) September 5, 2025
Note: I am not alleging that, just reporting what something online is thinking.
If you are eager as I crossed the cross and magic genie lamp in the original image, I have covered you:
🔥 Central Shield
Size and style: The shield is designed after the Heraldic tradition, reflects strength, protection and governance.
Red, white and blue: Both these mirrors Texas state flag And this US flagTexas symbolizes patriotism, freedom and the role of Austin as the capital of the state of Texas.
🪔 Jinn Lamp
Meaning: This is not really a “genie lamp”, but a Lamp of knowledge (Sometimes called learning lamp).
Symbols: Represents Education, knowledge and knowledgeAustin has been associated with education for a long time because it is home University of Texas at Austin (Establishment of 1883), one of the largest universities in the nation. Deepak represents Austin’s role as one High education center,
✝ Cross with wings
design: Slope up above Latina Cross With wings.
Symbols: This element reflects Religious and spiritual heritageAlso moral guidance. The feathers add an element of motivation, upward effort and transit. It also pays tribute to the early European (especially Spanish and French) effects in the history of Texas.
🏰 Red War Size (Top of Shield)
Analogy: Red Custelled Top represents one Fetch,
Symbols: It misses Austin Defensive power And early marginal history. It is also associated with the role of Austin as the capital city (government, security, civil authority).
📜 motto and outer circle
Text: “Austin’s City” Clearly identifies the municipality.
“Establishment of 1839”: Marx the Year Austin was officially established as the capital of the Republic of Texas. It locates the city in its historical roots.
🌆 Background (not part of the seal)
In the image you shared, the seal is shown on a blurred view of downtown Austin, strengthening it Modern identity While seal of the city belongs to it Historical foundation,
Summary,
Chirag = Knowledge, Education, University of Texas.
Crossing with wings = Spiritual and cultural heritage.
gradient color = Texas and American patriotism.
Batti top = Civic Authority and Frontier Defense.
1839 = Founder as the capital of the Republic of Texas.
And if you are eager what is the importance of new people (if any), then here they claim that $ 1.1 million will buy you:
🔵🟢 Style “A” symbol
size: Logo makes a highly stylized, flowing “A” for Austin,
Dual lines: Two curved lines, represent, represents Connection, Inclusion and BalanceThey can also be explained Bridge or roadThe role of Austin reflects the role of a city that combines people, ideas and cultures.
🌿 Green curve
It shows Nature, stability and environmental consciousness,
Austin is proud of himself in green places like Zilkar Park, Lady Bird Lake, Barton Springs and GreenbeltAnd the Green curve reflects the city’s environmental leadership and external culture.
🔵 blue curve
Represents Water and technology,
Water: Made with Austin Colorado River/Lady Bird LakeWhich is central for the identity of the city.
Technology: Neela also expresses innovation, in Austin’s reputation “Silicon hills“A center for tech companies and startups.
🟢/🔵 Interplay
Green and blue merger shows Nature and progress union,
Austin often brands himself as a place Creativity, technology and stability co -existenceAnd people hold that soul visually.
✨ Typeface
Word “Austin” A clean, modern serif is written in the font.
It balances the tradition (serif = heritage, authority) with modernity (simplified, bold design).
It indicates a city that respects its history but is going to appear forward.
🎨 minimum style
Simple, flexible design works better Digital platform, signage and marketing materials Compared to more complex chronic seals.
It reflects Austin’s modern identity As a creative, technology-driven, globally recognized city.
Summary of symbolism,
“size = Identity, bridge and connection of Austin.
Green curve = Nature, park, stability.
Blue curve = Water, river, innovation, technology.
Combination = Balance of environment + development.
Font = Mixed tradition with modernity.
Which is your favorite?
Yes, I am not sure who needs to hear it, but after this defeat and cracker barrel mess, perhaps it is not understood that no other logo should be rebranded for time?
just trying to help.