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For Apple Fans, there’s one golden rule when it comes to getting a discount: Wait for it. black friday saleDeals on the brand’s products are extremely rare, but as a tech expert who has covered Apple’s every move for the better part of a decade, I can tell you with confidence that the November mega-sale is the best time of year to save on a new Apple device, iPhone, ipad, macbook Or AirPods.
Although Black Friday doesn’t officially start until November 28 AirPods Pro 2 are already discountedAnd I’m expecting huge savings on Apple Watches, MacBooks, and iPhones, too. A whole new generation of Apple hardware has just been released, including a redesign iPhone 17 and new airpods pro 3I’m predicting even bigger and better deals on slightly older (but still great) models. In fact, I have already seen Deals on iPhone 16eAnd even discounts on brand new iPhone 17,
While Apple itself doesn’t offer savings on its technology during Black Friday, it does offer a gift card in exchange for a purchase. The tech giant is expected to announce gift card rates later this week. However, if you want real discounts, third-party retailers are where you’ll want to look. From Amazon And Curries As for John Lewis and Argos, these are the best Apple Black Friday deals to shop right now.
Follow Live: Latest offers and news in our Black Friday 2025 live blog
The best early Black Friday Apple deals to shop right now
Apple AirPods Pro 2: Was £199, now £169, Amazon.co.uk
This is one of the cheapest prices we’ve ever seen for the AirPods Pro 2, Technical reviewer praised David Phelan in his airpods pro 2 reviewDespite being older, they are still better than the AirPods 4. Claiming better audio, you get six hours on a single charge instead of five; There are touch controls on the buds themselves, so you can adjust the volume without taking your phone out of your pocket, and a MagSafe case with a lanyard loop for easy charging and storage.
If they go out of stock on Amazon, you can also get them at the same price Curries And john lewis,
Apple Watch Ultra 2: was £659, now £599 argos.co.uk
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The Apple Watch Ultra 2 is the undisputed champion for adventurous types with its durable titanium case and multi-day battery life. Tech Reviewer said, “This is a robust and effective watch, making it ideal for fans of extreme sports.” David Phelan in his apple watch ultra 2 review“You can choose between specific bands tailored to active sports, such as the Ocean Band and the Alpine Loop,” This £60 discount gets Apple’s most powerful wearable device at a more attractive price,
Apple iPad 11th generation: was £329, now £299, Amazon.co.uk
The brand new 11th generation iPad, launched in March, has a modest £30 discount at Amazon, making it the cheapest iPad you can get right now. Replacing the 10th-generation model, it features a faster A16 Bionic chip, USB-C charging, and double the storage with 128GB as standard. It still has the same bright 10.9-inch Liquid Retina display, making it the best value iPad in Apple’s lineup. As we get closer to Black Friday, I’ll definitely be on the lookout for big discounts on tablets.
Apple AirPods 4 with active noise cancellation: was £179.99, now £139, Laptopsdirect.co.uk
Apple finally brought active noise cancellation to its non-Pro AirPods last year, and it makes the latest AirPods 4 a good alternative to the AirPods Pro 2. They run on the same H2 chip, support personalized spatial audio, have improved microphones and offer better battery life than the Pro models. The open-fit design is also lighter and more comfortable. Although the ANC isn’t as strong as the in-ear seal found on the Pro 2, tech reviewer David Phelan still found it surprisingly reduces everyday noise, as he noted in his article. airpods 4 reviewNow, Laptops Direct has cut the price of the Buds by £40 for Black Friday,
Apple Macbook Air M1, 2020: was £699, now £549.97, Laptopsdirect.co.uk
If securing the latest MacBook models isn’t your priority, a saving of £150 on Apple’s 2020 Air devices could be tempting. In the last review of best laptopOur tester found that “The M1 chip is surprisingly fast. It’s so robust that those who have previously looked for an expensive MacBook Pro will find it powerful enough for their needs.” Granted, Apple has come a long way since the M1 – the latest MacBooks have an M5 chip – but, if you don’t need ultra-fast video rendering or advanced gaming graphics, this extra savings from Laptops Direct will be welcome.
Apple Watch Series 10: Was £399, now £269 very.co.uk
Last year’s Apple Watch Series 10 has been slashed by a massive £130 in Very’s Black Friday sale. With a brand new design with a larger display, new health features, sleep apnea detection, and faster charging, there’s very little difference between the Apple Watch Series 10 and Series 11, making it a great buy if you want a new smartwatch.
Apple AirTag, pack of four: was £119, now £79 Laptopsdirect.co.uk
Never lose your keys, bag or luggage again with this deal on a four-pack of Apple AirTags. These clever little trackers take advantage of Apple’s vast Find My network to help you locate your lost items with extreme accuracy. These are shown in my review best key finderThe ultra-wideband (UWB) device gives you precise turn-by-turn directions that take you straight to your lost item, while calling on Apple’s vast network of devices to find your stuff when you’re not personally in range. AirTags also have “left-behind” alerts, so you can receive notifications when you leave the pub while your keys are still on the table. These are currently £40 off at Laptops Direct.
Apple iPhone 16e, 128GB: was £544, now £509 Amazon.co.uk
The iPhone 16e, the successor to the iPhone SE, has had its price cut by £35 at Amazon. Released earlier this year, “Apple’s brand new budget phone is better than the iPhone SE in every way”, said tech critic David Phelan. His iPhone 16e review“It’s not an upgraded iPhone SE, but a lot more, from more storage to a larger display,” he said,
Apple MacBook Air M4, 2025: was £929, now £879 very.co.uk
Looking for a new MacBook this Black Friday? Very has already slashed £50 off the brand new MacBook Air M4. in technical reviewer David Phelan‘S Apple MacBook Air M4 reviewHe praised its battery life, design, and performance, but noted the lack of a touchscreen, which many Windows models offer.
Laptops Direct’s Black Friday sale is in full swing and the retailer has reduced the price of Apple’s AirPods 4 to just £99. These are without active noise cancellation, so if you don’t mind not being able to block out the sounds of the world, these are for you. They come with “clean designs, small cases, good battery life, and great sound,” tech critic David Phelan said in his article. airpods 4 review“They’re a big step up from the entry-level second-generation AirPods that they replace, and even better than the third-generation AirPods, which used to cost a lot more,”
Apple iPad Pro M5, 11in: was £999, now £944 very.co.uk
It’s only been a few weeks, but Very has already offered a lovely £55 discount on the brand new iPad Pro for Black Friday. The tech reviewer said, “For users coming from an older iPad Pro or any other iPad, this new version is so much better—design, speed, OLED display—in every way that it’s an attractive purchase.” David Phelan said in his review“The iPad Pro M5 beats every other tablet,”
Apple Mac Mini: was £599, now £524.98 Amazon.co.uk
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The Mac mini is the unsung hero of Apple’s computer line-up, packing a huge amount of power into an incredibly compact and stylish little desktop box. Powered by Apple’s super-fast silicon, it’s a versatile machine that can handle everything from everyday browsing to demanding creative tasks. You can save £74 on the machine at Amazon ahead of Black Friday.
Apple TV 4K, 3rd generation: was £169, now £158 Amazon.co.uk
Although this is a slight discount, the third generation Apple TV is rarely on sale. With Dolby Vision, Dolby Atmos, and HDR10+ for sharp picture quality and cinema-like sound, the Apple TV 4K is a fast and powerful streaming device. It has a huge library of streaming platforms, apps, and games in the App Store, and it comes with a Siri remote, so you can control the box with your voice.
When will Apple Black Friday 2025 deals start?
Officially, Black Friday sales in the US always take place on the Friday after Thanksgiving, which means this year the event will start on Friday, November 28 and run through Cyber Monday on December 1. But these are just official dates. Originally a three-day sale, Black Friday has since grown from a week-long event to a month-long sales celebration, with Currys, Very, Argos and others starting their Black Friday sales earlier.
Will Apple have a Black Friday sale in 2025?
As mentioned above, although Apple does not offer discounts on its technology, you will still be able to receive gift cards in exchange for purchases. In 2024, buyers can claim gift cards worth up to £160, with the largest amount reserved for MacBook Air models, including the 15in and 13in M3 versions. Other highlights include:
- Up to £60 gift card with iPhone 15, iPhone 14 and iPhone SE purchases.
- Up to £80 gift card with purchase of iPad Pro, iPad Air and iPad 10th generation.
- Up to £60 gift card with AirPods Max, AirPods Pro 2 and AirPods 4.
- A £40 gift card with Apple Watch SE, Apple TV 4K, HomePod and a range of Beats headphones.
- A £20 gift card with accessories like the Magic Keyboard and Apple Pencil.
Why you can trust us to find the best Apple deals this Black Friday
As IndependentA senior tech reviewer, I’m adept at finding deals on the latest gadgets. In fact, I’ve been collecting discounts and comparing offers since 2017. I keep track of Apple gear prices all year long, so I know when the price of an AirPods Pro or iPad 10th generation has dropped at all, or when you should ignore a deceptively good price cut. I won’t give you any crappy deals in your search for a discount this Black Friday.
For more bargains, why not read our roundup The best Black Friday phone deals to expect this year