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Fitness competitions are as fashionable as ever. hierox is the main culprit, with crossfit Competitions, ETHX Games and other similar events bring together thousands of sweaty fitness fans to test their mettle.
Recently, another suitability The competition is coming up as a popular query on Google: World Fitness Project. So what is this all about?
Simply put, it is a competition pitting some of the world’s top fitness athletes against each other in a test StrengthGymnastic skills and stamina. There are three competitions held during the year-long season, each involving a series of physical tests where athletes can earn points – think Physical Asia, but more formally.
The winners will be decided at the World Fitness Finals in Copenhagen, Denmark this weekend, where they will face tests including swimming, Olympic weightlifting and an obstacle course completed while walking on their hands.
Even better, the Brits have a chance to win. amy kringle The Isle of Man side topped the women’s leaderboard heading into the final, with Nottingham’s Lucy Campbell right behind them in joint second place.
If you like the sound of a sport in which athletes go through a variety of physical tests, and end up with an English athlete on the top of the podium, here’s everything you need to know.
What is World Health Project?
The World Fitness Project (WFP) was launched in 2025, and unlike Hyrox and other fitness competitions, no one can compete. It is designed for the best in the fitness world, with athletes needing to prove themselves through invitational or qualifying events. There are divisions for men, women and teams of four.
“The World Fitness Project is a global professional fitness series designed to elevate the sport [of competitive fitness] Through a true season-based structure,” says WFP co-founder and sports director Will Moorad.
Historically, only the top performers in fitness competitions earn prize money, while everyone else stands to lose money – footing the bill for substantial amounts of accommodation, travel and food to finance their efforts.
Instead the WFP hands athletes a season-long contract and helps with these expenses with the aim of professionalizing the sport. Those who perform well within the season will retain their contracts for the following year, while those who finish at the bottom risk being replaced by rising athletes in the feeder “Challenger” division.
WFP also has a hybrid competition for everyone, called Project 1. It involves a tough mix of 800 meter races, farmers carries, stunts on exercise machines and sandbag box step-overs that will definitely catch the attention of fitness racing fans. The challenge is to complete it within 55 minutes, with organizers saying there is high potential for an event in the UK soon.
When are the World Fitness Project World Fitness Finals?
The World Fitness Project season concludes this weekend with the World Fitness Finals in Copenhagen, Denmark.
Events will begin at 8 a.m. on Thursday, December 18, with athletes challenged to swim between swimming pools, SkiErg machines and exercise bikes in a test of skill and endurance.
After this, a total of nine physical tests will be conducted every day from around 9 am to 6 pm till Sunday. You can find the full schedule above, though keep in mind that it’s displayed in local time, so if you’re watching it in the UK you’ll need to subtract an hour from the time listed.
How to watch World Fitness Project
World Fitness Finals can be streamed live world health project website or the World Fitness Project YouTube channel, below.
athletes to watch
The leaderboard makes for enjoyable reading for UK-based fitness fans. “Entering this weekend’s World Fitness Finals, Amy Kringle of the United Kingdom and James Sprague of the United States lead the season-long points race,” explains WFP analyst and expert Brian Friend.
“The major threats in the championship hunt are Hungary’s Laura Horvath and, on the women’s side, the United Kingdom’s Lucy Campbell and Roman Khrennikov and Dallin Pepper, both representing the United States.”
There is also a team competition, where teams of four – two men and two women – work together to complete various fitness tests.
What next for the World Health Project?
This year marks the inaugural season of WFP. But with the growth of competitive fitness as a sport, organizers and sponsors, including Adidas Already an eye on next year.
“Both Adidas and WFP organizers have the same vision: to build globally recognized professional [competitive fitness] league, and one in which athletes can plan their careers and fans can follow year after year,” says Ryan Husband, WFP co-founder and director of business development.
“Fitness racing, especially the hybrid format, is one of the fastest growing sports in the world, so it’s exciting to be a part of a prestigious fitness competition like the World Fitness Project,” says Amy Arana, Global Senior Vice President, Adidas.
“Athletes today are not defined by any one discipline; they are strong, fast, skilled, flexible and adaptable. WFP recognizes this reality and has created a competition model that reflects the modern athlete, putting their long-term development and professionalism at the centre.
“We see the WFP not just as an event series, but as the foundation of a sustainable global sport that values sustainability, fairness and opportunity that enable athletes to build real careers.”