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Hyderabad, Oct 13 (INS) To encourage responsible driving habits among citizens, Hyderabad Police Commissioner VC Sajjanar on Monday launched the social media initiative SafeRideChallenge, which aims to make road safety a viral trend.
He urged motorists to record a short video or take a photo before starting their ride, showing themselves wearing a helmet or buckling a seat belt and tag three of their friends or family members to do the same.
The challenge is designed to create impact on social media platforms, spreading awareness about safe driving practices among youth and commuters.
Sajjanar encouraged citizens to participate, saying, “Safety never goes out of style. Every ride starts with the choice to protect yourself and your loved ones.” “Together, we can make security the hottest trend of 2025,” he said.
The initiative highlights three key actions to be taken before every journey: wearing a seat belt, wearing a helmet and motivating others to follow the same. By combining public participation with the digital challenge format, the police hope to develop a culture of safety and accountability on the city streets.
Hyderabad Police is increasingly using digital platforms to engage citizens in awareness campaigns, combining creativity with responsibility. With the SafeRide Challenge, they aim to turn safety compliance into a movement that is both visible and impactful.
Sajjanar, who took over as police commissioner earlier this month, has already warned that strict action will be taken against those found using mobile phones while driving. “Many drivers, including auto-rickshaw and cab/bike taxi drivers, are often seen watching videos or using earphones while driving. This is a dangerous and punishable offence. Hyderabad Traffic Police will take strict action against such violators,” he posted on ‘X’.
Sajjanar had earlier described drunk drivers as “road terrorists”. He said that they pose a threat not only to themselves but also to others. “When driving under the influence, they don’t know whether they will kill someone or themselves. They are like suicide bombers. Once they come on the road, they can kill one, two or more,” the police officer said.
–IANS
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