HP rebrands consumer and commercial PC portfolio, unveils new AI PC logo

HP announced on Monday that it is rebranding its consumer and commercial PC portfolio to streamline its product offerings. Under the rebranding initiative, HP’s consumer PC lineup will now come with a single prefix, “Omni”, followed by an indicator representing the product category. All laptops will carry the “OmniBook” moniker, while the all-in-one desktops will carry “OmniStudio” branding. Traditional desktops, on the other hand, would be called “OmniDesk”. HP also announced the evolution of its commercial PC brands into the HP EliteBook and HP ProBook.

While the company’s consumer laptops will carry the “OmniBook” prefix, its gaming laptops will continue to launch under the existing Omen brand, HP has confirmed in a press release.

In addition to the consumer portfolio, HP confirmed that it is streamlining the naming conventions for its commercial PC brands, HP EliteBook and HP ProBook, to achieve a “more cohesive and consistent portfolio”.

Along with the branding changes, each HP device will now include a number in its branding to establish the hierarchy of products. The lower tier products in the portfolio will start with the number ‘2’ and go up to ’10’, represented by an “X”. HP said consumer PCs will come with odd numbers (3, 5, 7), while commercial PCs will come with even numbers (2, 4, 6, 8).

“The numbering system will help customers quickly understand the hierarchy of the portfolio, with higher numbers indicating better performance and advanced features,” HP said.

HP’s high-end premium offerings, on the other hand, will come with an “Ultra” moniker rather than a number. Additionally, the company will also use descriptive modifiers to establish differences between different form factors, such as “fold” for dual screens and “flip” for convertible PCs.

The company also introduced a new logo for its AI PC. The HP AI Helix logo will be present on the company’s AI-powered PCs, which will come with features like HP AI Companion and Poly Camera Pro. The company also said that its AI PCs will be equipped with protection against AI-generated threats.