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lose weight Injections don’t just change people’s bodies and people’s consumption habits.
It is estimated that around 2.5 million people in the UK are currently taking the medication.
this drugsuch as semaglutide—sold under names such as Wegovy, ozone and Rybelsus – as well as tilsiparatide, sold under this name Monzaroworks by mimicking natural hormones that regulate blood sugar, appetite and digestion.
Those buying the injections – also known as GLP-1 receptor agonists – privately could end up spending hundreds of pounds a month for years.
But with these drugs only growing in popularity, here’s a look at the new trends that are emerging and how companies are adapting to a new type of consumer.
New Portion Control, Nutritious Foods
There is an intensifying trend Major retailers exclusively launch new ranges Catering to consumers who use slimming shots.
Online supermarket Ocado has launched a new ‘weight management’ range, which includes portion-controlled and nutritious ‘GLP-1 friendly products’ such as veal steak and ‘powdered vegetable’ supplements.
Marks & Spencer, Waitrose and Greggs have launched a range of products aimed at drug users. The co-op also sells “mini meals” – “inspired by global cuisine” – in 250g to 280g cans.
Reduce dining out and takeout
A Morgan Stanley survey last year found that 63% of Ozempic users They spend less when dining out in the U.S. – not because they’re broke, but because they can no longer tolerate multi-course meals like they once did.
Nima Safaei, owner of 64 Old Compton Street, 40 Dean Street and the upcoming 27 Old Compton Street, has noticed a significant change in customer behaviour.
“More and more customers are coming in just for a drink or ordering a few appetizers to share, and we’re seeing fewer and fewer three-course meals,” he explained. “Sometimes we do wonder why people are coming in if they’re not particularly hungry, but we know it’s for the social experience and enjoying the evening with friends.”
This has given rise to the rise of “mounjaro menus,” with some high-end restaurants adapting their menus to introduce half-portions, small plates, more nutritious options and “luxury snacks” such as antipasto, caviar and oysters, catering to diners who seek quality over quantity.
People who received the shot also reported cutting back on the amount of takeout they ordered or stopping ordering altogether.
increased wakefulness
It’s not just food orders that are down, drink bills are also down. Many weight-loss vaccine users report reduced cravings for alcohol, a side effect that has begun to show up in restaurants and bars.
Mr. Safai also noticed this. “Some guests are drinking less overall, skipping pre-dinner cocktails, or opting for lighter options like Sprite or lower-alcohol wine,” he said. “That said, people still want to enjoy themselves, and the social aspect of drinking with friends hasn’t gone away — it’s just evolving.”
For a restaurant, that’s more concerning than some barely touched entrée. Liquor sales are one of the most profitable businesses, often supporting slim margins on food. Toby Clark, vice president of advisory for Europe, the Middle East and Africa at Morgan Stanley, warned that this could be one of the most significant shifts in the industry. “It feels like GLP-1 could pose a real threat to the industry, especially given widespread reports of users reducing their alcohol intake. Alcohol is a key driver of profitability for many restaurants, so reduced food and beverage revenue could be a double whammy.”
With fewer people drinking and fewer ordering regular meals, restaurants are facing a problem that new tasting menus can’t simply solve.
The fashion industry is positively affected
While the food industry struggles, the fashion industry looks set to benefit from the growing popularity of weight-loss injections.
As people lose weight, they will need to buy more clothes, whether new or on second-hand platforms, where they may also sell used clothes.
A Savile Row boss says there is a craze in the use of diet pills ‘Huge impact’ on tailoring industry.
Sean Dixon, co-founder of tailor Richard James, said tailors were having to make significant adjustments or re-make suits as some customers lost weight rapidly.
Beauty, health and fitness industries also benefit
Recent academic research highlights the need for individual exercise and dietary support using these medications. Research from the University of Oxford shows that those who receive weight-loss injections need ongoing help to prevent weight regain. Separately, findings from University College London (UCL) and the University of Cambridge suggest that users of these drugs may be susceptible to muscle loss.
CEO of a national gym chain It has been revealed that the rise of weight loss drugs is driving increased demand for its fitness centres. Will Orr, head of low-cost fitness chain The Gym Group, said the company was “absolutely” watching the impact of GLP-1 as a “tailwind and contributor” to its business.
at the same time, Doctors previously warned of ‘ozone face’using these drugs as a weight loss method and without proper medical supervision can cause side effects, as users share their experiences of accelerated aging.
As for whether the side effects can be reversed, dermatologists say the only non-invasive way is to inject fillers, which can cost thousands of dollars.