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How Jet2 became the meme of the summer

KANIKA SINGH RATHORE, 17/10/202517/10/2025

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12 months ago, neon green tiktok incident ofbrat heat“2024 seemed quite likely unbeatable As a soundtrack for summer.

Yet, as is often the case on social media, in late 2024, a familiar airline ad surprisingly became remembered by millions of people online.

Equipped with a passionate narration and well-known backing track, a Jet2Holidays The proposal – a saving of £50 per person – became the punchline of the audacity in the summer of 2025.

Although Jess Glynn‘S hold my hand Single has been a major theme jet2 This summer marked some of the track’s most memorable moments since its release in 2015.

The tongue-in-cheek TikTok featuring less-than-ideal travel scenarios including staring out tiny hotel room windows, interacting with wayward elephants and falling out of tubes being towed behind boats has garnered millions of likes on the social media platform.

One of the first to appear in November 2024 – A a camel chasing a man Through the Desert – The audio has been liked over 3.8 million times.

According to TikTok data, the ad sound bite has now been viewed more than 80 billion times, while the viral clip has been used more than nine million times across the platform.

By now, you’ll probably be familiar with voice actress Zoe Lister’s Jet2holidays quote: “There’s nothing better than Jet2holiday, and right now you can save £50 per person, which is £200 off for a family of four.”

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In July Jess and Zoe came face to face on CapitalFM for a live performance of Viral Sound.

Zoe, a former hollyoaks The actress and writer is reportedly making a comeback to serials after Jet2 fame Sun,

Jet2Holidays The phenomenon also saw celebrities influence the trend. Jeff Goldblum debuted “Jeff2Holidays”, Drake wore Jet2 hi-vis and Mariah Carey boarded a private jet headed to Brighton Pride to the tune of summer.

Creative clips using sound during the peak travel season in June, July and August, Jet2 said.

Now, “Nothing Beats” merchandise is also expanding on trending audio. A partnership between Jet2 and Skinnydip included limited edition baby tees, caps and phone cases, while the travel brand launched a red “Hype Shirt” for London Fashion Week in September.

Jet2holidays spokesperson said Independent: “Our ‘Nothing Beats a Jet2Holiday’ branding has become a viral phenomenon this summer and we’re delighted to see how many people have used it for good humour.

“It has brought smiles to many people’s faces, just like our holidays.”

Read more: From stargazing to circling: the projected top Travel Trends for 2025

Uk Jet2MemeSummer

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