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global brewing giant heineken There has been a decline in sales in recent months, due to the recession Weak demand for beer and challenging global economic conditions.
The company is also behind Birra Moretti and AmstelIts third-quarter revenue saw a 4 per cent decline year-on-year, reaching €8.7 billion (£7.6 billion).
This decline was primarily due to a significant decline in beer sales volumes in North America, South America and Europe.
However, with increased sales of Cruzcampo and a significant increase in the popularity of Irish stout brand Murphy’s, UK consumers bucked the wider trend.
This occurred because average prices rose during this period to reduce inflationary pressures, and this led to higher volumes of premium products being sold.
The business warned it was likely to sell less beer in 2025 due to weak consumer demand.
Profit growth for the year is consequently set “towards the lower end” of its 4% to 8% forecast range.
Heineken, one of the world’s largest brewers, reported a “tough beer market”, particularly in the US, where consumer sentiment was weak and the economic climate was hit by trade war fears.
The Dutch business’s chief executive, Dolf van den Brink, said deepening “macroeconomic instability” in recent months had created a “challenging environment.”
“We are hopeful that consumer confidence and demand will improve once conditions return to normal,” he said.
Nevertheless, the global company reported sales growth in parts of Africa, vietnam And China.
It also said that beer consumption in Britain has increased and its sales volume is better than the rest of Europe. Spanish Lager Cruzcampo is rising more than 50%.
Sales of premium cider brand Inch in the UK were also boosted, while Murphy Stout was strengthened by bringing it into more pubs and bars.