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Guy Fieri He has explained why he debuted a new look on his 58th birthday after fans accused him of his look being generated by artificial intelligence.
The Food Network star, known for his signature blonde spiked hair, thick diamond chains and motorcycle-style clothing, posted a video of himself on Instagram on Friday in which he doesn’t sport his signature hairstyle or facial hair. Brown hairstyle with side parting. Wearing a plaid button-down shirt and beige pants with a belt, he looked like a perfectly normal guy.
Fans were shocked by his expression and even expressed their disappointment with Ferri when they thought he used artificial intelligence to create the video. However, according to Fieri, he experienced this transformation in real life, which is the centerpiece of an upcoming Super Bowl ad for German engineering company Bosch. In the ad, he plays a man he calls “JustaGuy,” wearing the same outfit and wig from his previous Instagram videos.
“If you want to be big, be big,” he told people About working with Bosch. “They said, ‘Well, can you shave off the goatee?’ and I said, ‘I do. This is such an important advertisement. This is a big deal.'”
Boss responded to the confusion caused by Ferry’s video online, denying any accusations that his appearance was the product of artificial intelligence.


“This guy’s birthday post was not artificial intelligence,” a company spokesperson told people in a statement. “The video was shot by Guy Fieri himself, and Justaguy’s transformation was achieved through high-end post-production visual effects.”
Instead, the ad features Fieri playing two people: the iconic Food Network chef with blond hair, and “Justa Guy” in khaki pants and a brown wig. According to Fieri, the commercial is scheduled to air during the Super Bowl on February 8 and took two days of intense filming.
“It was the craziest 24 to 36 hours of my filming life. We shot it like a movie. Nothing is immune,” he added people. “It took two hours to put the wig on. When you see the pictures, you’re either going to want to buy a life insurance policy from me or you’re going to go bingo.”
In the “JustaGuy” video that went viral on Instagram, Fieri told the camera: “Hey! I’ve been celebrating my birthday as Guy for years and I thought I’d celebrate it as a man this year. Happy birthday to me!”
“New year. New man. New look,” he wrote in the caption of the post. Fieri also changed his profile picture on Instagram to reflect his transformation.
Ferry’s Super Bowl ad was released while he was still recovering from tearing his quadriceps muscle in half. Fell down the stairs while filming a show, Flavor Town Food Battle.

he told people Earlier this month, he said the injury was the “worst thing” he’s experienced in the past 20 years, leaving him unable to engage in regular exercise activities such as hiking and CrossFit. During his recovery, the presenter said he “really appreciated being able to get up and move around and do everything he did before.”
The chef added that while he is eager to return to a normal life, doctors have warned him to be cautious.
“My doctors all said, ‘We know you want to get rid of it, but let’s not go back to where we were.’ I thought, ‘We’re never going back to that!’ It was the worst thing I’ve ever experienced in the last 20 years.”
“But now I’m ready, healthy and definitely rolling when we get to the Super Bowl.”
Fieri first appeared on Food Network in 2006, when he won the second season of Food Network. The next food network star. He hosts a popular show restaurants, drive-ins and dive sites, has been broadcast since 2007 and Guy’s grocery store game, Running since 2013.

