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The latest data shows grocery price inflation has fallen back to 5.2%, pushing environmental concerns down the list of shoppers’ priorities at supermarkets.
inflationThat’s only 9%, up from 4.9% last month, the same as July’s figure. Britain They say they are happy to pay more for items that are better for the planet, according to market research firm Worldpanel by Numerator. Kantar,
A Worldpanel survey found that 50% of British shoppers believe environmental issues are a serious threat to humanity, which has the potential to influence the way they shop.
Fraser McKevitt, head of retail and consumer insights at Worldpanel, said: “People are concerned about environmental issues but the data highlights a growing sense of pessimism among consumers about their ability to actually make a difference.
“One in two say they would accept plain packaging for a product they trust is better for the environment, while 54% would also be willing to bring their own packaging.
“However, value for money is still a big consideration and only 9% of people are happy to pay more for items that are better for the planet. Only 3% say they would compromise on quality.”
Spending on offers reached its highest level of 29.4% since April, as consumers looked for deals to ease the burden on their wallets.
As new rules on multi-buy deals on products containing high fat, salt or sugar (HFSS) came into force in England this month, Worldpanel reported that 28% of promotional spend on crisps was made through multi-buy offers, which fell to just 8% by October 5 compared to three years ago.
Similarly, promotional spend on multi-buy deals on cereals has fallen from 18% to 5% during the same period.
Mr McKevitt said: “families They’re juggling many different things when choosing what and where to buy their groceries.
“Inevitably, as prices rise, cost will be at the top of the list.
“However, it’s not just price that’s on shoppers’ minds, Worldpanel data shows how consumers and retailers are balancing concerns about health and sustainability.”
Online sales at grocers are up 12% from last year, accounting for 12.7% of the market – the highest share since March 2022.
More than one in five British households did grocery shopping online at some point in September, marking a return to the popularity seen in the later stages of the COVID-19 pandemic.
Ocado remains Britain’s fastest-growing grocer, with sales up 3.6% in the 12 weeks to October 5 compared with a year earlier.
Lidl also saw double-digit growth, with sales rising by 10.8%, taking the discounter’s market share to 8.2%.
Tesco once again had the biggest share gain, climbing 0.7 percentage points to take 28.3% of the market as its spending increased by 6.9%.