Greggs increases sausage roll prices as cost of living falls again

Add thelocalreport.in As A Trusted Source

Greggs added price one of sausage rolls The price of the product has increased by 5p to £1.35 due to rising business costs and a challenging market.

The latte has also risen by 10p to £2.25 as other baked goods and breakfast deals rise in price at the UK’s biggest fast food restaurant chain October.

Shares of the bakery chain, which has about 2,740 stores, fell about 8% on Thursday.

this company say decrease consumer confidence has an impact on the industry and guided for flat profits this year.

In August 2025, Greggs and KFC teamed up to create a sausage roll soaked in gravy (Greggs/KFC)

Chief executive Roisin Currie said: “We are making good progress in 2025, following a challenging year with low consumer confidence impacting the takeaway market.

“In this context, I am happy Greggs Outperform the market and increase market share in visits. “

She added that the chain was focused on providing value for money for those who “carefully manage their budgets”.

Greggs reportedly Outperformed competitors during Christmas periodDespite the tough market conditions, total sales increased by more than 7% in the three months to December 27.

However, full-year sales grew only 2.4% year-on-year, less than half of the 2024 growth rate.

“The mood music last year was not positive, so I think that’s weighing on consumers. That’s why we’re cautious about 2026,” Ms Currie said.

ALSO READ Number of migrants in asylum-seeking hotels rises despite Labor pledge

The slowdown in Greggs has led some analysts to say the UK may have reached “peak Greggs” after a previous period of rapid expansion.

The chain has reportedly been taking actions to help ease growing business expenses, including raising wages and taxes and investing in its supply chain.

Greggs says there's 'no doubt' appetite-suppressing drugs are impacting business — Greggs says there’s ‘no doubt’ appetite-suppressing drugs are impacting business (PA)

Currie said there was “no doubt” the appetite-suppressing drug was having an impact on business as it introduced healthier menu options.

She added: “We are seeing that people are looking for smaller portions and people are looking for information in areas such as protein and fiber, so we make sure that within our range we can offer those options to our customers.”

Greggs has sold 500,000 egg cans since adding them to its range in the autumn, and the chain this week launched an overnight oats product with seeds and dried fruit.

Currie said in July 2024 that it was important for the company to “make sure we have some of the snack products that our customers who are taking any GLP-1 medications are offering that they are looking for.”