Google is planning to test ads on its recently launched artificial intelligence (AI)-powered search experience called AI Overview. Specifically, AI Overview is a rebranded Search Generator Experience (SGE), which was released as an experimental feature to beta testers in May 2023. Now that the feature has been made generally available in the US, the tech giant is planning to introduce sponsored content. Within the experience. The company has not disclosed whether these advertisements will be shown to a limited number of users or will be shown to everyone.
This development was announced by Google in its Advertising and Commerce blog post, “Soon, we will begin testing Search and Shopping ads in AI Overview for users in the US, placing them when relevant in a section clearly labeled as “Sponsored” within AI Overview,” the company said. Will get a chance to appear. Both questions and information in AI overview.
Highlighting the benefit of placing ads within AI overviews, the tech giant claimed that its early testing results showed that people find ads placed above and below AI-generated summaries helpful. Currently, advertisers do not need to take any action to display their ads in this space as Google continues to test its reception. Additionally, it added that advertisers who are running campaigns with the search engine platform under Performance Max and Standard Shopping will be selected for this spot.
Responding to concerns raised by some website owners, Google also claimed that links included in AI overviews get more clicks for a particular query than links visible through traditional web listings. It also claims that users who have access to AI-generated summaries use Google Search more often than those without it. However, the company did not say whether there are any specific criteria for websites to display their links in this space. “As we continue to test and evolve the search experience, we’ll focus on driving valuable traffic to publishers and creators,” the company said.
Interestingly, this development comes just a day after Google reportedly announced that it will create a specific space on smartphones where users will experience immersive content from apps they have not used for a while so that They can be brought back. The feature is said to run through the Engage SDK and currently, access to it has been given to 35 leading app developers on an invitation basis.
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