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audience Watch for the 2026 Golden Globe Awards In the middle of the awards show, we were confused by random UFC plug-ins.
a moment later secret agent After winning Best Picture (Non-English), the lights start flashing Two UFC fighters Walk out wearing branded clothing, swagger down the stage, and then disappear.
“@paramountplus and @CBS promoting @ufc on @goldenglobes is the dumbest thing ever!!!” one viewer wrote on X, while another agreed, “Very random forced #ufc cameo. Corporate synergy.”
“CBS UFC bullshit is a complete mess,” one person wrote, while another said, “People at UFC look as confused as I do as to why they are there.”
Other viewers were annoyed that the UFC segment was taking up valuable air time.
“this globe Spending time broadcasting two UFC fighters walking to the end of the stage and back without saying a word, like a fifth grade girl showing off her new homecoming uniform, but with the best score being delivered during a commercial break? ? ! ? ” one wrote, while another agreed, “Hurry up to the Secret Service and get some UFC guys running around the stage…? “
The cameo is likely the result of a deal signed by CBS parent Paramount that goes into effect this year, making the network the home of all UFC events.
The deal, announced in August and worth more than $7 billion, will see all UFC events and fight nights in 2026 live on Paramount+. Part of the event will also be broadcast on CBS.
After the UFC cameo Golden Globes host Nikki Glaser opened with a fiery, no-holds-barred monologue that took aim at CBS.
After making a few jokes about A-list celebrities in the room and even Epstein’s dossier, Glaser honed in on the awards show’s network.
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“The Golden Globe Awards go to CBS News,” referring to the paper’s ongoing controversy surrounding claims that its new editor-in-chief, Bari Weiss, withheld a recent story. 60 minutes According to reports, the clip Criticize Donald Trump’s policies.
“CBS News, America’s newest place to watch BS News,” Glaser said. “We need another one.”
Just last month, Wes pulled a 60 minutes Report on alleged abuse of deported migrants in El Salvador prisons, citing “Lack of sufficient background”. Her last-minute decision to add the clip caused an uproar behind the scenes, with one Source independent Weiss may soon face employee ‘revolt’.
Even before Weiss controversially took over as editor-in-chief of CBS in October, the broadcaster had been criticized for its $8 billion merger with Paramount and Skydance. David Ellison, whose father Larry Ellison is a prominent Trump ally.
Sunday’s Awards ceremony honors best film and television awards Last year, Paul Thomas Anderson directed the dark comedy starring Leonardo DiCaprio one battle after another Leading Film Nominees and HBO Max’s Fortune Satire white lotus Looking to dominate television.