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A new survey reveals that Gen Z considers film stars Tom Holland and Millie Bobby Brown to be among the UK’s most internationally recognized and influential figures, underscoring the enduring power of film and television over digital creators.
Data from the British Council, the UK’s international organization for intercultural relations, indicates that young people view film and TV as the biggest cultural influences. spider man actor holland He topped the list of internationally influential actors by garnering 35 percent Gen Z votes.
stranger things star millie bobby brown21 came in second place with 23 percent, both leaving behind established names like Tom Hardy, Idris Elba and Florence Pugh.
Survey explores how young Britons engage with culture, finds clear preference for film and television Primary cultural influences on digital content creatorsWhen asked about areas with the potential to have a global impact in the next decade, 38 percent of youth chose film and TV, ahead of music (29 percent), fashion (28 percent) and gaming (23 percent), Digital content creation lagged at 22 percent,
Despite the emphasis on celebrity-driven statistics, YouTube star KSI (Olajide JJ Olatunji) was considered influential by 27.6 percent of youth, leading the digital creator category. His group, The Sidemen, formed in 2013, scored 24.6 percent, surpassing Beta Squad (16.6 percent).
Singer Harry Styles was named Britain’s most influential fashion celebrity with 26 percent of the votes, ahead of designer Dame Vivienne Westwood and Lady Victoria Beckham. British-American filmmaker Christopher Nolan was cited by 27.9 percent of Gen Z people, while author JK Rowling received 39.7 percent of the votes for her literary influence.
Ruth McKenzie, Arts Director at the British Council, commented: “Young people are the future leaders and shapers of the creative industries, as well as its consumers. It’s encouraging that our research shows that film and TV remain the most influential cultural touchpoints for them.”
He added that “Digital content in all its forms remains a vital platform for British storytelling that inspires and connects with this generation.”
Briony Hanson, director of film at the British Council, emphasized this: “Film and television hold a uniquely strong place in the cultural landscape of Gen Z.”
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He concluded: “Confidence in the power of British film and TV reflects the reach and relevance of our screen industries and their role in connecting the next generation to culture.”