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wholesome food The market is offering its latest service forecast Top foods and drinks revealed for what’s next on America’s plate trends Spice is expected to increase in 2026.
In its annual culinary crystal ball, published on Wednesday, the retailer’s experts discuss everything old-school comeback cooking fat The rise of fiber-rich foods, and even a renewed focus on women leading the future of farming.
“Each year, our trends report takes the pulse of what’s next in food, and 2026 is no exception,” says Sonya Gafsy Oblisch, chief marketing and marketing officer. Whole Foods Marketsaid in a news release. “This year’s trends highlight how curiosity, creativity and conscious choices are shaping the way people eat and shop. We’re inspired by the innovation we’re seeing across the food landscape and can’t wait to see these ideas come to life in our aisles and beyond.”
“Our trends predictions are driven by the council’s deep expertise and on-the-ground research at farmers markets, industry trade shows, local restaurants and more,” said Kathy Strange, Food Culture Ambassador for Whole Foods Market and Trends Council member.
Strange said, “The 2026 list demonstrates how quickly ideas can move from emerging concepts to everyday favorites. It’s exciting to see how these trends will shape conversations in kitchens, communities, and broader food culture in the year to come.”

Here are the trends the retail giant thinks will take over:
avoid acquisition
The once-old-fashioned beef tallow is being rediscovered as a high-smoke-point alternative to traditional oils. The forecast sees options like whipped, herb-infused and easy-to-use tallow products appearing in more kitchens and menus. thick “Spending some time on social media”.
focus on fiber
While protein remains popular, Whole Foods expects consumers to increasingly value fiber for digestive health, satiety and overall well-being. Products with added fiber, such as fiber-fortified pasta, bread, and prebiotic ingredients such as chicory and konjac, are projected to gain traction.

year of the female farmer
The Food and Agriculture Organization of the United Nations has announced that by 2026 year of the female farmerThe forecast tells. With the reduction in multi-generational agricultural succession, consumer awareness of women’s contribution to agriculture is expected to increase.
Whole Foods points to global designations and grant programs that support female, non-binary and trans farmers as part of the momentum.
kitchen cloth
The aesthetics also get their moment in what the report calls kitchen couture. Brands are leaning toward “dopamine decor” using bold colors, graphic packaging, and artistic design that make everyday cooking items beautiful enough to display.
great food in the freezer
Think innovative frozen meals, globally inspired dishes with premium ingredients, predicted to help consumers recreate a restaurant experience at home without minimal effort.
a lot of vinegar
Consumers are also expected to be creative vinegar, Ranging from tonic and fruit-infused varieties to raw, unfiltered “live” versions. Valued for both flavor and probiotic-like benefits, premium small-batch options and bold new flavors are enhancing home cooking, cocktails, and even creamy condiments.

Sweet, but make it carefully
Consumers are choosing subtly sweetened recipes using real cane sugar, fruit, honey, or maple syrup, while brands and TikTok creators prioritize natural ingredients instead of high sugar.
immediately reimagined
Forecasts show a shift to “instant” foods, including premium, better-for-you options like single-serve lattes, meals-in-a-cup, and upgraded ready-made staples that make quick, high-quality meals trendy and convenient.