FIITJEE slammed for mocking girls who left it for another academy

Ms. Bhatia said no institution has the right to humiliate students to claim superiority.

Coaching institute FIITJEE’s latest advertisement has been heavily criticized for its unethical tactics. The ad uses the image of a student to suggest a decline in performance after leaving coaching. It further spreads fear by linking rivals to student suicides and using inflammatory language such as “evil.”

Indian Revenue Service official Katyayani Sanjay Bhatia shared a photo of the ad on social media on Not good because she left your academy! I’ve blurred the picture because I don’t believe in this disgusting way of claiming superiority by putting down girls.”

In a subsequent post, Ms. Bhatia wrote, “We talk about parents putting pressure on their children for IIT JEE, but what about this advertising method of shaming a student for poor performance? And by claiming that if she performs If she is outstanding, she will show a sense of superiority and claim that she is superior.” Have you ever been to your college? Shame on you. “

Ms. Bhatia said no institution has the right to humiliate students to claim superiority.

“It doesn’t stop there. They are claiming superiority by talking about the institute’s ‘history of suicide’. Shameful. Cotta’s suicide is a matter of concern to all of us, not a petty rivalry but in this way Way to claim to be cheap,” she further wrote on X.

Ms. Bhatia also urged the education ministry to take note of such advertising malpractices. “This kind of advertising misconduct needs to be stopped – no institution has the right to shame students into claiming superiority.”

See the post here:

Advertising volume reaches new low @fiitjee . You posted a picture of a child saying she was not doing well because she left your academy! I blurred the picture because I don’t believe in this disgusting way of claiming superiority by putting down girls. pic.twitter.com/W18Rd9rh1s

— Katyayani Sanjay Bhatia (@katyayani13) March 17, 2024

Since being shared, the ad has captured the internet’s attention, with many users calling it “extremely insensitive.”

One user wrote: “The girl and her parents should be sued for criminal harassment and defamation. A mere retraction of the ad or an insincere apology is not enough.”

Another user commented: “I have a lot of respect for Fiitjee because of the teachers they are, but this is terrible advertising! Not sure how this got approved on the front page of a national newspaper in the first place.”

“This is horrible! @fiitjee please remove this ad from everywhere and publicly apologize to the public, especially the girl. Any rights lawyers who see this comment please initiate legal action against the agency if possible, ” wrote a third user.