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New York:
Facebook owner Meta announced major changes to its policies on digitally created and modified media on Friday ahead of the U.S. election, preparing to test its ability to police deceptive content generated by new artificial intelligence technology.
The social media giant will begin applying the “Made by AI” label to AI-generated videos, images and audio posted on its platform in May, VP of content policy Monika said, expanding on what it had previously targeted only a small group of people. Policies on doctored videos Bickert said in a blog post.
Bickert said Meta would also apply separate, more prominent labels to digital media outlets that are “at particularly high risk of seriously deceiving the public on important issues,” regardless of whether the content was created using artificial intelligence or other tools.
The new approach will change how companies approach manipulated content. It will shift from focusing on removing a limited set of posts to keeping the content intact while providing viewers with information about how it was produced.
Meta previously announced a plan to use invisible markers built into files to detect images made using other companies’ generative AI tools, but did not give a start date at the time.
The new labeling method will apply to content posted on Meta’s Facebook, Instagram and Threads services, a company spokesman told Reuters. Its other services, including WhatsApp and the Quest virtual reality headset, are subject to different rules.
Meta will immediately begin applying more prominent “high risk” labels, the spokesperson said.
The changes come just months before the U.S. presidential election in November, and tech researchers warn that new generative AI techniques could change that. Political campaigns have begun deploying AI tools in places like Indonesia, pushing the boundaries of guidelines issued by providers like Meta and OpenAI, the market leader in generative AI.
In February, Meta’s oversight board called the company’s existing rules on manipulated media “incoherent” after reviewing a video of U.S. President Joe Biden posted on Facebook last year that doctored real footage , falsely suggesting that he acted inappropriately.
The video was allowed to remain because Meta’s existing “manipulated media” policy prohibits modifying videos to mislead if they are produced by artificial intelligence or to make it appear that people are saying something they never actually said if.
The committee said the policy should also apply to non-AI content, which is “not necessarily less misleading than AI-generated content” and to content that depicts people doing things they never actually did. Audio-only content and video.
(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)
