IThe van is the reason for the celebration near Ashminov. Their savings and investment platform Trading 212 Under the administration, a landmark has just passed £ 25bn client assets. It is not that co-founder and chair, 45-year-old Ashminov, is in the mood to open and make it easier-that is very firm and focused to him.
The rise of his fintech company is notable. Trading 212 now serves 4.5 million customers globally, including 3 million in the UK-which are more combined than long-established UK industry players. It is the fastest growing site in Britain with some margin, which is a real disruptive.
Trading 212 has changed access to financial markets, by leading zero-work and partial share investment in the UK and Europe. Customers Able to invest without facing high fees It has historically acted as a preventive.
Current growth boom The firm’s high-onion cash is JesusWhich allows the saver to maximize earnings on their savings through tax-skilled and competitive rates. In addition to investment and savings products, the company has launched trading 212 cards, which offers 1 percent cashback on all purchases and zero foreign exchange charges.
“People come to us because they pay full zero in the trading commission,” says Ashminov. The fee they charge is small, usually three times less than the normal industry rate. “We make our money by charging small fees on high versions,” he said.
On other figures, he is more preserved. “I don’t want to say too much because our competitors want to know – they are desperate to know how we are doing, to be benchmark against us.”
Unlike some Fintech challenges, Trading 212 is registered in London and pays its taxes in the UK. “We do not upset. UK is our main market; this is the place where we are headquarters.”
A number looked good and the field code for 212 manhattan, which indicated Wall Street
This is 10 years when he brought his operation from Sophia, Bulgaria to UK, where he grew up and started a business. “Back we were a total of 100 people, now we are 650 with 130 in London near Bloomberg Building.” The rest are located in their native country, developing software and handling customer services, and there are offices elsewhere in Europe – including Daseldorf, Berlin and Cyprus – and Australia.
His success is below for a tireless attraction and ability to change with technology. Ashminov is a self-conscious computer geek, although he does not fit stereotypes with his wavy black hair, slim jeans, casual jackets and gray, lacquered trainers. Neither, if you pass it on the road, do you believe each other that he is responsible for moving one of the most stand and traditional areas.
“From the age of 12, I was bent on the computer,” they say. He would sit in his bedroom, even before flying from the Internet, and examined the dial-up modem and understood how he worked. “I was looking for network computing, before we had,” he says, smiling and shaking his head in memory. “Then, I spent the online years, learn about coding. When many people around me did not have computers. I was completely self-sighted.”
He studied computer science and mathematics at Sophia University, where he shone. “During my second year, it was clear that I was moving faster than the permission of the course. I became a technical assistant for the professor. I was an expert in JavaScript, but fast, there was not much to learn on the academic side for me. What I wanted to study was how it could be applied.”
At that time, he did not regret it. “I wanted to go to dotcom, but the first wave was passing by me, I was disappointed to read about what was happening in America.” He went into software development, creating a website and management system.
He then hit Borislav Nadialkov, who became his business partner and did a 212 fellow founder business. Nadialkov worked in a small brokerage, serving CMC markets in London. “We saw CMC and thought if we could make a trading platform for ourselves. I was searching for something to build and I wanted to make business. It was six months ago and running. I was 24 to 25 years old, yet in Bulgaria. We were very humble.”
But, he says, he knew that he was good from the beginning. “Trading platforms were usually very expensive to develop. They were complex and expensive to operate, especially for those who were not good with technology. Are?
You should always stay on the edge and demand more
He needed an identity, so he saw the available domain names. “I didn’t want to spend much money. I felt that it should be called ‘trading and something’. The number looked good and the area code for 212 Manhattan, which indicated Wall Street. Also, it was the name of my favorite EO de toilet by Carolina Harera.” He stopped. “We uproot it completely,” he says, laughing.
He read standard textbooks on corporate branding, but did not want the name to determine the size and future of the business. “It should be about us what we offered, which was a simple, easy-use savings and investment platform. Our mission was and to unlock money for everyone. We are committed to re-shaping the future of personal finance by breaking the obstacles and distributing the market-key for everyday investors or saver.”
He sticks to two guiding principles. “One, there is nothing that you can’t do, apart from this, trying to be really good and not allowed yourself to be comfortable. You should always stay on the shore and demand more. Two, do not waste time to talk to everyone. We do not believe in hypnotizing ourselves and hope to meet expectations, we do not shout about ourselves.”
The trading 212 continues to expand, and is discovering AI and its ability. “I have gone back to coding the first time over the years, given how AI can make a verified decisions about their financial plan. We are testing features, creating prototypes.”
Despite the 212 phone prefix, they have no immediate plans to launch in the US. “There is a lot to do, here in Britain and Europe and Australia. It will be very distracted to go there. It is also fiercely competitive.” In addition, he says: “America can lead Fintech, but thanks to us and the developments we are doing, our customers have no reason to envy America.”
He has three young children and he likes to walk when he is not with them or at work. “I go for an intense walk. I think as soon as I walk and I take pictures because I like the awareness they bring.”
Trading 212 is growing, but he says: “I am not stopping. I am very cautious, I am not celebrating my success. I know how delicate it can be.”
Champagne is for another day.
