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some of america’s favorites Breakfast , Doritos And Cheetos – Will soon be produced without artificial colors and flavors.
Eat and drinks huge PepsiCoThe company, which owns two chip brands, will remove artificial colors and flavors from its products, the company said in its third-quarter earnings comments this week.
Anticipated recipe changes come months later Health and Human Services Secretary Robert F. Kennedy, Jr.announced Food and Drug Administrationaims to eliminate petroleum-based synthetic colors and dyes from many common foods by the end of the year.
Some of the dyes HHS is considering banning include Red 40, Yellow 5 and Yellow 6, all of which are found in Doritos Nacho Cheese. Meanwhile, Cheetos are made from Yellow 6.
In addition to all the ingredient changes, the company plans to refresh its brand visuals on its food packaging.
The snack company also plans to reposition its Lay’s and Tostitos brands to better market the lack of synthetic additives. According to Food Dive.
PepsiCo CEO Ramon Laguarta told analysts earlier this year that the company aimed to “elevate the real food perception” of Lay’s by marketing the snack as a healthier option, as it only contains Potato, Oil And Salt,
The company is also looking for ways to increase its various chips and soda products with more protein, fiber and whole grains – to meet Increasing demand for such products.
A new line of “protein-packed” Doritos will be introduced, according to Fox News Digital.
PepsiCo is also ready to expand its use Avocado And olive oil In some products.
The company already offers some of its products, including Ruffles, Cheetos, Doritos and Tostitos, without artificial colors or flavors under its “Simply” banner. Independent PepsiCo has been contacted for comment.
Under pressure from the White House, several other large food brands, including Nestlé, Hershey and Kraft Heinz, have announced plans to remove artificial colors from their products.
Petroleum-based synthetic colors, which the White House wants to ban under Kennedy’s order, are used to add color to food and drug items.
recent Research Synthetic food dyes found in American foods have been shown to be linked to neurobehavioral problems in children and that these dyes can cause or aggravate symptoms, particularly hyperactivity.
However, scientists say there is no clear evidence of a direct link between food dyes, academic performance, violence or other mental and physical conditions.
Scientific evidence actually shows that according to the FDA, “most children have no adverse effects when they consume foods containing colorants.”
In January, the FDA banned a dye called Red 3. It said the dye, also known as erythrosin, Caused cancer in lab ratsA federal law requires the administration to ban any additive found to cause cancer In animals.
Officials stressed that Raid 3 does not cause cancer in humans the way it does in rats.