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Domino’s Pizza Along with a brand new logo, there’s also a new jingle from a famous country star.
Favorite take-out brand Has collaborated with Grammy-nominated singer-songwriter shabooji,
The shakeup is its first major rebranding pizza chain iconic branding over almost 13 years, according to a Press release From the company.
“Over the past decade, we’ve become known as a technology company that sells pizza,” Kate Trumbull, Domino’s executive vice president, said in the release.
He says that the company wants to keep pizza at the forefront of its business strategy again.
To support the relaunch, Domino Shaboozie, who co-wrote the hit single A Bar Song (Tipsy) as well as Good News, which spent nineteen weeks at the top of the Billboard Hot 100.
Their new jingle pizza will accompany the company’s latest commercials.
In a clip released by Domino’s, shaboojiWhose real name is Collins Obinna Chibueze, he can be seen singing in a studio. The one-minute video gives viewers a behind-the-scenes look as the singer sings “Dom-mmm-inos” into a microphone.
Additionally, the pizza brand has confirmed it will be overseeing a massive overhaul of its packaging.
Domino will use bright blue and red colors on both its pizza boxes and posters, and will place the brand’s famous domino piece logo on top of each cardboard container delivered to customers.
The company will also be using a new font, which is thicker and bolder than the one used previously. It is nicknamed “Domino Sans”.
However, there will be a special pizza box that will come in a special black and gold design. The handmade pans and stuffed crust boxes will have a sleek look to give them a “premium, delightful feel.”
The company’s new look will also be visible on its merchandise, which is available on the Domino’s website. Shoppers can purchase pens, notebooks, pins, hats and even sweaters featuring the iconic red and blue domino pieces.
Domino’s first began making pies in 1960 and went on to operate more than 21,500 stores worldwide. The chain has more than 6,000 locations in the US alone, followed by 1,300 take-out stores in the UK and more than 1,000 restaurants in China.
The company’s rebrand comes just a few months later Cracker Barrel removes the iconic “Uncle Hershel” Character from its logo.
Cracker Barrel Also launched a $600 to $700 million project to give its stores a minimalist look, which MAGA influencers criticized as “soulless” and “woke”.
After that, an earnings report revealed that traffic had declined by about 8 percent after the rebrand on August 19, prompting the company to make a U-turn.
“We heard clearly that the modern remodel design does not reflect what you love about Cracker Barrel,” the company said in a statement. “Of course, we will continue to invest in our restaurants to make sure they are in good condition and meet your expectations.”