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“We’re all about the brick,” smiles LEGO House’s Katherine Kirk Muff as we sip coffee in a sleek café in the vast, multi-storey oasis dedicated to the hugely popular plastic toy. “LEGO is at the heart of the ‘children’s capital’ that is Billund – and we celebrate it. Billund is a place that everyone can enjoy.”
It’s impossible to ignore lego In this town of just under 8,000 residents central denmarkArriving at the airport, Lego takes center stage and I am left in no doubt that Billund is the headquarters of the Danish company, A 10-minute bus ride away is Hotel Legoland, which evokes like a fever dream I had as a child, when I was a huge fan of Lego, It looks like it’s made of Lego and there are opportunities to play with it everywhere, And, of course, the opportunity buy lego In the many forms that it takes today.
Hotel Legoland is brilliantly fun and my two daughters – 17-year-old Tara and 14-year-old Emma – forget about trying to look cool and throw themselves into it. It helps that we have a Ninjago-themed room that the kids can enjoy while we take a well-deserved break as parents. I’m pleasantly surprised by the breakfast – a huge smorgasbord with healthy options and pieces of hot smoked salmon on the buffet. Just a few feet away from the buffet is a tunnel that leads to Legoland.
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you will find legoland theme park All over the world, but Billund hosts the original, and it is the second largest tourist attraction outside Denmark CopenhagenHowever, after a stressful past experience of sweating it out in Britain’s packed Windsor Legoland, not being helped by the (at most) cruel staff, I am not looking forward to coming here, Legoland in Billund is a welcome big change, As hotel residents, we enjoy quick access and the breeze of an empty park that is never too busy even when the main doors are open, We are equipped with “Reserve and Ride” fast passes, but don’t really need them with minimal queuing,
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The staff in Billund reflect Billund kindly: they are welcoming, relaxed and cheerful. We relax in a sea of smiles – the atmosphere is more like Florida “Have a nice day” Disney than the grumpiness of Windsor. Tara believes “the ride is better”, while Emma is charmed by the giant Lego recreations of different parts of the world, laughing at the Lego version of our origins scotlandComplete with the drone of bagpipes.
It would be a big mistake to come to Billund to see Legoland and not visit the Lego House, and if I had to choose just one, it would be the latter. By the end of our day there, both of my daughters agreed. It’s here that I meet Katherine Kirk Muff, who is proud of her massive Lego-sized building. “We wanted it to be a special space for everyone, so that anyone can come in and use our large LEGO Square space on the ground floor, or choose to come through the barriers to explore the world of LEGO on the floor above,” she tells me.
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The Lego House was the largest investment made by Lego in years when it opened in 2017, taking a year and a half to build. It is – and always will be – one of a kind. There are an incredible 20 million LEGO bricks on the site and Katherine emphasizes that it really is “all about the bricks here” rather than fancy new themed ranges like Ninjago and LEGO Friends. We climb a flight of stairs alongside a giant Lego-clad tree and arrive at a world where time seems to stop, where play dominates everyday life, and where children, for once, lose interest in their phones.
In a word, the Lego House is fun; It’s impossible not to get caught up in its smile-inducing whirlpool. My daughters remember years spent crafting all kinds of creations with magic, from buses to animals to spaceships. They record them on the digital bracelets we are all issued, which make a great souvenir, and curb the temptation to retrieve our phones to take photos. I also waste half an hour with my wife making our own Lego movie, which of course sounds “really cheesy” to the smiling girls.
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You can spend hours wandering around the Lego House looking at all the gorgeous creations of “Lego Masters” from around the world – everything from giant Lego cities to “artwork” and a giant T-Rex. There’s something compelling in every room and if you return, you’ll find more. It’s a pleasure that they’ve limited the numbers so everyone can have a chance to relax and express themselves.
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Not one to rest on her hard-earned laurels, Katherine has shared a glimpse of LEGO’s “Masters Academy.” This new attraction will open in autumn 2025, adding five million bricks to the LEGO House and new levels of fun and intrigue. It is set up like a TV studio with a live interactive show planned for only 40 guests at a time, who will learn how to become a “Lego Master”. With slots already being released, booking in advance is essential.
The LEGO House also takes high-tech to the next level with its Mini Chef experience. Robert and Roberta serve us healthy lunchboxes that are built in Lego and ordered through our table console. The food is fantastic, but the service from our twin servers is unprofessional and procedural. To be fair, they both are robots – My daughters love taking service from them, and this is new to me.
Of course it’s not all about Lego in Billund. This flat town is easy to get around – accessible walkways and cycle paths wind around its tree-lined streets – and it’s home to more than 20 family attractions if you want a break from the brick. WOW Park is a huge sports and amusement park, Lalandia Billund is the largest water park in Scandinavia and also houses a teddy bear art museum.
I try to reward my daughters for exploring somewhere away from Legoland and the remarkable Lego house, but that brick has a magnetic allure. Tara smiles, “We just want Lego, Dad – Billund is like a Lego dream.” It’s hard to disagree: it’s a beautiful, thoughtfully constructed magical dream. And a wonderful testament to Danish creativity that’s accessible to kids and grown-ups alike.
getting there
British Airways And norwegian Both fly direct to Billund from the UK. Flight time is approximately 1 hour 40 minutes.
Robin and his family were hosted by Lego House.
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