Jeremy Gunet was sitting in an Idaho parking, waiting for his children to finish back-to-school shopping two years ago, when he saw a truck nearby in a nearby truck mixing cola, cream and fruity flavor.
“For about 45 minutes, I noticed that people come from soda tsunami and leave. They probably had about 150 customers and I think perhaps one (surrounding) taco went into the truck, so I was just very contradictory,” Gunett missed.
Later, some sip of a dirty soda, he not only understood publicity, but was searching for a similar house in Alberta. When no one was found, they opened SIP Soda Company-Ek Edmonton-sector shop that helps in bringing hit drinks north of the border.
While dirty soda in Canada is still quite newborn, fizzie drinks with fun names are increasing rapidly in popularity. They are taking crops in summer fairs, making their way on the menu of national series such as Kerbl and Scaling Social Media Trending Chart.
“The category is too young to track itself. However, his emergence is part of a large tendency that is happening in beverages,” said a foods service industry analyst Vins Sagabelone in an email.
The tendency he was referring to is one of the largest beverage categories – the coffee – the customer who is “new, separate, unique and yes in many cases, worthy of Instagram.”
“Dirty soda is very Instagram. They are colored and entertaining,” Sgabellone said. “I had a customer who used to tell me that his daughter tries to match her drink with her dress. They are just fun.”
While one can lead the dirty soda to omnipresent, which is a reflection of a normal impact by American social media on Canadian fast-food innovation, Gatet said that it is actually “the secret life of the Mormon wives” that is discussing the beverages to the local people.
The stars of the reality show are often shown visiting dirty soda or swig, which is an American series established in 2010, which makes the drinks popular through the Mormon communities, which do not drink alcohol, coffee or tea but can drink soda.
“This year the right storm was born,” said Gnett.
“Last year, two out of every three will be like customers, ‘What is a dirty soda?” This year, this is completely opposite and I really believe that “The Secret Lives of Mormon Wives” flew. ,
BC sisters Mikayala and Brooklyn were part of the Cantellan wave.
Using at home based on what was seen in the show, and then sharing their interesting with friends and on social media, assuring them what to do to open the pop culture dirty soda, a trailer which has been selling drinks from May since May.
While some customers are still surprised what a dirty soda is, others are trying to test what they have seen on TV.
“People are coming to us and saying, ‘Can you re -make the order of the Whitney? Can you rebuild Taylor’s order?”
Cantellan can both – and then something.
Sisters charge a $ 4.50 for a base soda that customers then add syrup or creamer for 75 cents. Toping the drink with strawberry or cheesecake cold foam or raspberry or peach puree costs each $ 1.50 each while lining the cup with marshmallow fluff.
He also has a roster of the pre-set menu item which includes beverages referring to singer Taylor Swift, Gracie Abrams and Sabrina Carpenter.
Premium items sell each for $ 8.50, while July Bestseller – Dr. The cherry bombings made on top with peepper, cherry syrup, coconut cream and candy – goes to $ 6.
The price point exceeds your standard fountain drinks, which makes dirty soda attractive to restaurants, which can use it to upset customers and attract a small customer base, Sgabellone said that has been more drawn by colorful beverages.
If dirty soda continues to grow in popularity, they will follow a pattern prescribed by cold beverages that have come before them. Energy drinks and carbonated fruit juices have gained all market share in recent years as they have joined the menu in fast-food giants such as Tim Hortmen.
A recent restaurant Canada report found that carbonated soft drinks are now the second most ordered drinks in the country behind coffee.
Soda made it in 19.6 percent orders between March 2023 and 2024, which slipped from 21.4 percent a year ago.
However, even with a dip, its prevalence is now higher than before the Covid -19 epidemic.
Dirty soda can promote the category because they are easy to make, prepared from inexpensive materials, most restaurants are already at hand and are seen as “destination drinks” by customers.
“More than ever, consumers are looking for new, exciting, different,” Sgabellone said. “They will cross the road to get it.”
This is a good sign for Cantivelales, preparing to launch a second trailer, and Gunett that is interacting to franchise their business with a new drive-throat model across the country.
He has a hot, rapidly expanded cookie shop on his heels, which recently introduced dirty soda in his Canadian stores, as well as other independent upstarts and a group of chains that have been used with drinks in America
The competition has neither Cantives nor Guanenets worried. They see it as a sign that they have a winning concept.
“This is a blessing, to be honest. I love the competition,” said Gnett.
“It keeps your head up, keeps you moving forward and it becomes best from all.”
This report of Canadian Press was first published on August 11, 2025.
Tara Deschamps, Canadian Press
