A humble start for a ‘brand’ in Vadnagar, New Delhi, Gujarat from 17 September (IANS) – The development of Prime Minister Narendra Modi has been discussed as a leader and analyzed on various platforms.
Today, ‘Brand Modi’ has achieved a near-nearest stature as the Bharatiya Janata Party has achieved a monumental achievement in 2014, thanks to the ‘Modi-Wave’.
In their case, “products are made in the factory, but brands are made in the brain”, as earlier by the famous brand designer, Walter Lander.
Here, the product was created through clever election campaign, political advertising, and unique and innovative use of social media.
In 2018, in a paper by Ahmedabad -based Business School Hope, a scholar wrote ‘a political party and a political brand discovery for the development of the image for the leader: a case of BJP and Narendra Modi’.
Thesis was performed through systematic research-Maping of BJP’s digital and offline marketing strategy, social media objectives, partition strategies and campaign case-stadies.
It was concluded that the case of Narendra Modi and the Bharatiya Janata Party shows how disciplined narrative design, symbolic repetition and professional marketing practices can create a flexible political brand that shapes voter perception, institutional practice and international image.
The brand was made more through people connect, emotional randation and for example.
Some initiatives and programs such as “Main BHI Chowkidar”, “Mann Ki Weight”, regularly with public and media appearances, among others, combined them with millions of Indians, who eventually helped form the brand.
It is combined to affect people’s ideas.
And because of this, what was described by American entrepreneur Scott Cook in a different context, “A brand is no longer what we tell the consumer – this is what consumers tell each other.”
According to a paper from a research scholar at Delhi School of Management, Delhi Technological University, “Modi’s campaign is more effectively overside than other contenders, which are to provide, provide and develop.”
‘Brand Modi: How India’ on an icon ‘Another study of the asbestos of Gujarat argued the flexibility of the brand obtained from embedding the symbols of the leader in state activity and institutional rituals, turning the regime into moments of branding.
The official program, high-viewing opening and international diplomacy doubled as reputed assets, which strengthened the brand of the leader beyond the campaign season.
But this success is always scripted more and more as it was as it was, as it was, or not to the present, or beyond. As a marketing guru, Rishad Tobakaula, once famous said, “The future will not fit the past containers.”
He wrote in his widely equipped blog in 2021, “How the markets are organized by organizational structure, existing trading methods have already been adapted. Most of us have a challenge to feel that the future refuses to be contained in the past containers, whether it is media, money, markets or mentor.”
Viewed through the lens of Tobaccowala, Modi is a re -manufacturer and a test case.
He creates new containers for the emerging political, technical and diplomatic futures of the house, demonstrating the repayment of visionary packaging. He also shows dangers when speed and privatization tries to replace systemic capacity and plural institutional redistribution.
Maxim’s main prescription – design containers that actually fit the future rather than forcing the future into a familiar mold – both are firmly echoed with successes and the boundaries of the Modi era.
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JB/SKP