Children’s Cancer Institute launches ‘Donate Your Age’ campaign

Children’s Cancer Institute’s Heather Mcilfatrick says their new ‘Donate Your Age’ campaign encourages gratitude and generosity by asking individuals to donate a dollar for each year of their life.

“We also know that lots of people take getting older for granted and even complain about it from time to time – the grey hair, the lines and the wrinkles,” Ms Mcilfatrick told Sky News Australia.

“But at the Children’s Cancer Institute, we try not to because we know that getting old is not something everybody has the privilege to experience.”