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is it too late now reconnect the cord,
For the first time in eight years, traditional cable providers see growth Customer. Amid the surge in growth during the third quarter of 2025 streaming service Fees.
More than 303,000 customers returned to traditional cable providers in the third quarter. light reading Citing MoffatNathanson’s latest report Cord-Cutting Monitor Report,
Industry analysts attributed the increase to a combination of factors, particularly a reduction in subscriber losses among traditional providers and the strong performance of Internet-based services known as virtual multichannel video programming distributors (VMVPDs).
Despite the encouraging data, analysts cautioned that the gains may be temporary.
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Most of the growth was concentrated in the period coinciding with the start of the NFL regular season, a historically strong quarter for pay TV as millions of sports fans subscribe for access to live games, and these trends may diminish once the football season ends.
total customer count for salary TVThat includes cable, satellite, telco and VMVPD services, reaching an estimated 64.77 million in the third quarter, reversing a year-over-year loss of 274,000 and reflecting a marked improvement in an industry long troubled by cord-cutting.
The annual customer attrition rate also decreased, improving from -6.4 percent to -5.8 percent.
Within the traditional segment, cable and satellite providers still incurred net losses, but at a significantly lower rate than last year. vMVPDs, led by services like youtube TV made a major contribution to the industry’s net growth, adding about 750,000 subscribers and taking their total to more than 21 million.
Streaming ServicesWhat were once cheaper than cable are now becoming more expensive. According to Deloitte’s 19th annual report, US viewers spend an average of $69 per month for four streaming services, up 13 percent from last year. Digital Media Trends ReportPublished in March.
Cable or satellite TV costs about $125 per month, but many streaming customers are frustrated by additional charges for new movies and regional sports blackouts.
Streaming blackouts occur because certain networks or channels have exclusive rights to show games in a team’s local area. This means that other streaming services cannot show those live games in that region, which often means that subscribers must pay extra for add-on services to watch their home teams.
According to the Digital Media Trends report, nearly half of streaming subscribers feel they pay too much, and 41 percent feel the content is not worth the cost.
Additionally, 60 percent said they would cancel if the price of their favorite service increased by $5 per month.
An Netflix$15 for HBO Max and $10 for Peacock,
“As if the whole purpose of streaming was to cut cable costs. They became the evil they wanted to destroy,” he said wrote,
One person responding said they value cable for its “stability of channel lineup and no interruptions in service.”
“I never cut the cord, because in the end when you add back in all the other streamers and premium channels you want it was never really a cost-saving thing,” he said. express reaction,
However, someone else, noted Regarding the attractive variety of content in streaming services, “The problem with cable is that there’s nothing on it anymore, so what are you even paying for?”