New Delhi, April 10 (PTI) German home appliance Major BSH reported a “significant growth” from India market in 2024, where the company plans to increase its localization by 75 percent by the end of 2025, its global management said on Thursday.
Its local subsidiary BSH home equipment saw the positive sales pace increased by the growing consumer aspirations for premium underlying equipment and high -capacity solutions in 2024, the company said in its annual global press briefing.
He said that the dishwasher segment also contributed significantly to the overall development story of BSH India.
BSH works in India with its three brands-Bash, Siemens and Gaggenau and a manufacturing unit near Chennai for washing machines, frost-free refrigerators and cooktops.
Munich, Germany-Class BSH reported “solid development” with an increase of 15.3 billion euros in the turnover in 2024.
In the emerging market area, including Eastern Europe, the Middle East and African continent, BSH said that there was a strong turnover of about 14 percent.
“BSH especially created a significant growth in Türkiye, Middle East, Africa and India,” said its top global management, which included CEO Matthias Metz and CFO Thorson Likke.
In India’s business in 2024, BSH said Siemens Cooking gave an increase in its sales at 22 percent, with the underlying oven contributed more than 50 percent to the category.
BSH said, “The dishwasher segment has also contributed significantly to the overall development story of BSH India. The category increased by 13 percent between January and December 2024.”
This growth is beyond the number, indicating changes in consumer behavior as Indian homes prioritize rapid hygiene, convenience and water conservation.
During localization, the German equipment manufacturer said, “The strategy of ‘Make in India’ of BSH remains the cornerstone of development, which aims to increase localization by 70-75 percent by 2025.”
The current localization level of the company is 60 percent.
The BSH stated that its strategic investment at the Chennai plant expands the presence of brand stores in emerging cities, and the retail excellence program has further enhanced consumer experience.
BSH Home Appliance India is a subsidiary of Bsh Hausgeräte GMBH and is present in the segment as refrigerators, dishwashers, washing machines and dryers, cooking ovens and tops and hobbes.
BSH Home Equipment India started its manufacturing journey with its convenience in Sriperumbudur near Chennai in 2018. It is constructing bosch and semence washing machines and refrigerators in its convenience.
