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Christmas is usually a time for drinking but British people are drinking less Liquor A new study shows that than at any time on record.
UK adults consume an average of 10.2 Alcoholic beverages in a week last yearWhich is the lowest figure since 1990 when data collection began, according to Research From the company IWSR.
This is a decline of more than a quarter from the peak two decades ago, when the average UK adult had 14 alcoholics. drink In one week, IWSR analyzed the data behind global drinks and found Liquor market.
Explaining what caused the decline, IWSR President Maarten Lodewijks explained financial Times: “The population is aging and older consumers physically cannot drink as much alcohol.”
He added: “There’s also an element of health consciousness… and the cost of living has gone up so people can’t afford to ‘drink out’ as much.”
pub Owners across the UK told Independent They fear this will be one of the most challenging festive seasons The industry has ever seen.
Data from trade bodies reveal this pub It will close its doors every day in 2025, with more than 400 closing in 2024.
Many pub owners believe the closures come amid continued struggles in the years following the pandemic Unhelpful fiscal measures introduced by successive governments,
Alistair Scoular took over his family pub The Steam Packet Inn on the Isle of Whithorn in 1995, but says he never knew the situation for pubs in rural Scotland was “as tough as it is”.
“Normally in Scotland Christmas is quite busy around New Year, and we get quite a few parties well in advance – but we certainly don’t have the same number of bookings,” he told Independent,
“We are going to take what we can, but this will not be the golden time that will help us get through the winter. I used to depend on a certain amount of income during January and February, but this year I am not able to do that.”
Drinking levels have declined as British people go out less often, with money being a major factor.
2025 Consumers of Night Time Industries Association Research The survey found that 61 percent of respondents reported going out less in the past year, with only 16 percent saying they go out more after 10 p.m.
68 percent of the youth said that the current economic environment is responsible for this decline, while 53 percent said that they spend less on going out compared to last year.