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beyond meatOn Wednesday, the shares fell for some time and then moved towards decline again.
Shares of the plant-based meat company more than doubled early Wednesday before closing at $3.58 per share, down 1%. Still, it was a surprising comeback for a stock that was trading at an all-time low of 50 cents per share late last week.
Investors cheered Beyond Meat’s announcement Tuesday that it is expanding the availability of some of its products in the U.S. wal-mart store. Beyond Meat said these are chicken pieces, Korean The BBQ-style steak and burger six-pack will now be easy to find in more than 2,000 Walmart stores.
Beyond Meat also launched a direct-to-consumer website this week that will try to create buzz by offering limited releases of new products.
But perhaps the biggest driver of interest in Beyond Meat is Roundhill Investments, which on Monday added Beyond Meat to its meme stock ETF, or exchange-traded fund. This fund consists entirely of meme stocks, which are stocks that gain popularity and trading volume based on social media promotion rather than the company’s financial performance.
Investors have been turning to meme stocks sporadically throughout 2025 in an effort to find bargains amid a very expensive stock market. Stocks are often the target of “short sellers” or investors who bet against a stock.
When Beyond Meat went public it was the darling of the plant-based meat industry Nasdaq Stock exchange in 2019.
But in recent years the El Segundo, California-based company has struggled with weak demand for its burgers, sausages, tenders and other products. Beyond Meat’s net revenue fell 15% in the first six months of this year.
Beyond Meat’s share price declined last week after the company announced the expiration of lock-up restrictions on some of its 326 million shares of new stock as part of a plan to help reduce its debt load and extend the time until its debt matures. The lock-up had prevented shareholders from selling stock but now they were free to do so.