Best Betting Sites UK: Top New Online Bookmakers in October 2025

Being a bettor in the UK in 2025 means you have a huge amount of choice when it comes to betting sites.

There are over 175 licensed UK betting sites and it’s not unusual for punters to have accounts with more than one online bookmaker.

Odds, free bets, apps and customer services can differ massively from one betting site to the next, so why just stick with one operator?

We’ve endeavoured to find online betting sites to suit every type of bettor, drawing on research, experience and first-hand testing to assess each platform’s pros and cons.

The Independent aims to provide readers with an accurate and up-to-date guide to choosing the best betting sites, leveraging trusted third-party data and our reporting standards to put together our recommendations of the top online bookmakers.

Rest assured that all of our best betting site recommendations are licensed and regulated by the UK Gambling Commission (UKGC), who hold online bookmakers to the highest standards of fairness and transparency.

Top 10 Best Betting Sites UK

^{Ranking updated October 2 2025}

Best betting sites for football – Bet365

Rating: ★ ★ ★ ★ ★

Over the last twenty years, Bet365 has become the industry leader among football betting sites. But their domination of the UK betting site landscape doesn’t stop at football with their all-around appeal leading to them becoming popular with all types of punters.

The Stoke-based firm don’t hang around when it comes to getting markets live and their odds are nearly always competitive, but they are particularly strong on football and recently backed up this commitment by agreeing a three-year deal to become Uefa’s first betting partner for the Champions League.

Bet365’s European football offerings have an abundance of price boosts, early payouts and free-to-play games surrounding the continent’s premier club competition.

The only slight disappointment with Bet365’s football product is that live streaming of Champions League matches is not available.

Overall, the positives definitely outweigh the very slight drawbacks on Bet365, and it’s not only football that they specialise in. In my eyes, they’re up there with the best for a range of different sports, from horse racing to tennis.

Chris Wilson, The Independent

You can use the Bet365 bonus code INDY2025 to claim a new customer offer which sees players receive £30 in free bets when they deposit and stake £10.

New and existing customers can also take advantage of the Bet365 Super Boost, where odds are bolstered on a particular selection in one of the most popular betting events that day.

Alternative online betting sites for football

BoyleSports

Football betting and accumulators have long been close friends and BoyleSports have become the top pick among accumulator betting sites courtesy of their Acca Rewards and Acca Loyalty promotions.

Regular acca bettors can get a £5 free acca bet every time they place five £5 accumulators with Acca Loyalty, while Acca Rewards gives punters either a profit boost or insurance.

LiveScore Bet

LiveScore Bet has more football-related offers than most UK betting sites with early payouts, accumulator insurance and a VAR promotion that honours goalscorer wagers, even if the goal is chalked off following a VAR review.

There’s also a weekly money-back offer on the Premier League’s Saturday lunchtime game, a free to play LiveScore Bet Squads game to play and the sign up offer can be used entirely to wager on football.

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Best betting sites for horse racing – Tote

Rating: ★ ★ ★ ★ ★

Tote has been synonymous with horse racing since its launch in 1928. It was created by avid racing fan Sir Winston Churchill and revolutionised how people bet on horse racing.

For those unfamiliar with the Tote, it is unique among online betting sites as it’s run on a pool betting system, with everyone who backed a horse sharing the dividends if that horse wins. We have a guide to Tote betting where you can learn all there is to know.

Previously run by the UK government, Tote has changed. While it still uses a pool betting system, it has introduced modern features such as free bets, price guarantees, and live streaming.

It all adds up to the Tote becoming one of the best horse racing betting sites in the country.

The Tote welcome offer has recently been upgraded. No bettors who sign up using the Tote promo code of B10G50 will receive a £50 bonus after wagering £10. The bonus consists of £40 in free bets, made up of a mixture of Tote credit and sports bets, and 50 free spins on the slot game Pirot 4 worth 20p each.

The Tote terminology may require some studying, but once understood, there aren’t many UK betting sites that offer as many options for wagering on racing, while the dividends returned often match or exceed the winnings you’d receive from a traditional bookmaker.

There’s a free bets club, where punters can earn £10 in horse racing free bets each and every week if they place six or more bets of equivalent value.

Tote is one of the leading horse racing betting sites in the business, and with a range of unique offers and free bets, it is certainly worth considering if you want to change from the more ‘traditional’ types of horse racing wagers.

Chris Wilson, The Independent

The Tote app is one of the best-reviewed horse racing betting apps in the UK, scoring over 4.4 out of five on both iOS and Android.

The Tote guarantee works similarly to the Best Odds Guarantee on rival sportsbooks, and live streams of UK and Irish meetings are available.

You will get better live streaming services elsewhere and working out returns can be confusing at first, but those are only minor negatives for an online bookie that’s really upped its game in the last five years.

Alternative UK betting sites for horse racing

William Hill

The 2024 EGR Horse Racing Betting Operator of the year, William Hill have finely tuned the racing section of their online operations.

Hills’ Best Odds Guaranteed promotion starts at 8am every day, much earlier than some rival betting sites. Not only that, they run regular free bet and price boost promotions for racing, while the William Hill welcome offer of bet £10, get £30 can be used entirely on racing.

BetGoodwin

Racing bettors won’t find a betting site with as many money back offers as BetGoodwin. offer a free bet refund (up to £100) for a wide range of scenarios, including being beaten by a 50/1 shot or bigger, or falling at the last when leading.

Along with those promos, the BetGoodwin welcome offer gives users 50 per cent back on first day losses, while they offer extra place races daily, improving their each-way terms on a handful of races every day.

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Best betting site for golf – BoyleSports

Rating: ★ ★ ★ ★ ★

Established by John Boyle in 1982, BoyleSports is one of the best bookmakers available in the UK, especially when it comes to golf betting.

Each-way betting is very popular with golf punters and Boyles allow customers to choose their own terms.

For example, you may want to back Rory McIlroy each-way but you can select six, 10 or 12 places with the odds reflected accordingly.

Boyles also run regular promotions around the majors, most notably their early payout feature whereby you’ll receive a return if your tournament winner pick is the outright leader after three rounds, regardless of the final result.

There are various promotions and bonuses available to customers and fans of betting on other sports, too, which are neatly dotted around the site.

It is difficult to find many meaningful faults with BoyleSports, which is why it’s received a five-star rating. Their golf offerings are second to none, but they’re also very good for other major sports such as racing and rugby betting.

Chris Wilson, The Independent

Boyles has a good selection of racing offers and has a wide variety of early payout schemes for several sports.

New players can gain £30 in free bets via the BoyleSports sign up offer once they have placed a minimum bet of £10 at odds in excess of evens, while they’ll also throw in £10 credit for their casino sites too.

Alternative betting sites for golf

Star Sports

Star Sports can usually be counted on to provide a unique free bet offer in and around the majors and Ryder Cup, such as free to play games with cash prizes. They’ll also be extra places on offer for selected events, while the £25 free bet that comes with the sign-up package can be used to wager on golf.

Bet365

Bet365 has regular promotions for betting on golf, especially around the majors, including free bets, enhanced odds and super boosts, which are widely available. Also, look out for its each-way extra bonus.

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Best betting sites for free bets – Virgin Bet

Rating: ★ ★ ★ ★ ☆

Virgin has been a household name in several industries for decades, but only entered the sports betting sphere in 2019, 15 years after the launch of successful online casino Virgin Games.

They were named the ‘Rising Star in Sports Betting’ at the 2021 SBC awards and have done their image the power of good with their regular women’s days for racing and partnership with personal safety app Walksafe.

But it’s taken until now for Virgin Bet to find its betting niche and stand out as one of the best betting sites when it comes to free bet offers.

Virgin regularly run bet and get promotions for high-profile football games, offering punters a free bet that’s credited within one hour when they wager above a specific amount for the chosen fixture.

Every Saturday, Virgin Bet offer money back as a free bet on all losing bets for one race shown on ITV, up to a maximum refund of £10. This offer goes from weekly to daily during the big meetings, such as Cheltenham and Royal Ascot.

Virgin’s sports betting offer is a similarly solid alternative to their casino site, with a wide range of free bet offers and a user-friendly app that contributes to a positive all-round user experience. Perhaps the only drawback is a slightly smaller selection of markets in some sports, notably football.

Chris Wilson, The Independent

Bettors can also secure a £5 free acca bet each week by staking £5 or more on at least four accumulators between Monday and Sunday.

Very few betting sites have as many regular free bet offers as Virgin, who also do the basics really well, providing competitive odds, a user-friendly site and a well-regarded betting app. There’s also extra places, live streaming, best odds guaranteed and free to play games to complete an excellent all-round package.

I was ready to mark down Virgin for its underwhelming welcome offer, but that has recently undergone a change for the better. The Virgin Bet sign up offer now features £30 in free bets, having previously been £20, bringing it in line with most rival UK betting sites.

Alternative betting sites UK for free bets

QuinnBet

Free bets aren’t always easy to come by, except if you use QuinnBet, who have no fewer than six free bet offers that can be used daily. Punters can get their money back in free bets if a football game ends goalless or their horse finishes second to the SP favourite in any UK or Irish race.

There are also free bets to unlock via accumulator bets or wagering on US sports

NetBet

Free bet offers can be found on a regular basis with NetBet, who tend to provide bet and get promotions for major events including football, horse racing and UFC.

The free bet amount tends to be £5, not a huge sum, but the offers are so regular that bettors who take advantage of the promotions regularly will find the free bets quickly build up.

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Best betting sites for cricket – William Hill

Rating: ★ ★ ★ ★ ☆

William Hill are as well-recognised a betting brand as you are likely to find having been taking bets since 1934 and they remain a market leader during betting’s digital age.

Hills have an excellent track record as one of the best online bookies for horse racing, but they do a good job covering several other sports too, including cricket.

The £30 in free bets from the William Hill sign up offer can be used to wager on cricket, with Hills placing few restrictions on how their welcome bonus can be used.

The number of matches covered and scale of markets is huge, and bettors can create their own unique cricket bets via the #YourOdds service.

William Hill remains one of the UK’s pre-eminent bookies not only due to its high street presence, but thanks to a site that is easy to navigate while offering superb coverage and range of markets for all of the country’s most popular sports.

Chris Wilson, The Independent

William Hill regularly have cricket price boosts and the occasional free bet offer for the big international fixtures, bonuses you are unlikely to find on other cricket betting sites.

Their in-play cricket service is excellent too, even if they can’t provide live streams of games, with live price boosts and a truckload of live statistics all enhancing the experience.

The Hills site may look a little dated, but it’s perfectly functional, while the app remains one of the best betting apps on both iOS and Android.

Alternative betting sites UK for cricket

Unibet

Very few betting sites can match Unibet when it comes to live streaming and they broadcast a large number of cricket games for free on their desktop and mobile platforms, giving punters the opportunity to bet and watch the action. Unibet also have a rewards centre that cricket bettors can take advantage of.

Betway

Betway delivers an exceptional product for betting on cricket, offering coverage of a broad array of cricket leagues and matches across the world. It particularly stands out for its IPL betting product, with thousands of betting options for wagering.

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Best in-play betting site – BetMGM

Rating: ★ ★ ★ ★ ☆

BetMGM landed in the British gambling market in 2023 and while the free bet offers might have dried up since then, they remain one of the best online betting sites, particularly for live betting.

Arriving with a reputation as one of the best casino sites and sports betting operators in the US, BetMGM have made giant strides in the UK in the last 18 months, aggressively marketing their horse racing and in-play products in particular.

You’ll find a vast selection of in-play options, from the most popular sports to bet on such as football and tennis, to niche betting events in eSports and table tennis.

The data available to punters when live betting on tennis is particularly impressive, with real-time stats and head-to-head records, plus winning first serve and break point conversion percentages all updated by the minute.

We particularly like BetMGM’s in-play experience and their international racing markets, with races from America, Dubai, Australia and more all available on a daily basis. however, these in-play options are not limited to horse racing, with football a particular draw too.

Chris Wilson, The Independent

The BetMGM sign up offer provides new customers with £40 in free bets once you sign up and bet £10.

For existing customers, the best promotions are centred around odds boosts such as Golden Silks, which is their daily boosts on horse racing, and golden acca which is a profit boost for football accumulators.

Alternative live betting sites

Betway

Betway have one of the most comprehensive in-play betting packages, boasting a good selection of markets on all events, up-the-minute live stats and live streaming of a large number of contests.

LiveScore Bet

Having built a reputation as one of the best live scoreboard companies around before moving into betting, it’s no surprise LiveScore Bet ranks highly as a live betting site. Match updates are fast, giving bettors plenty of information at their fingertips, while using the app to make a live bet is a breeze.

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Best betting sites for free bets club – Betway

Rating: ★ ★ ★ ★ ☆

Betway are one of the most recognisable UK betting sites, given their huge sponsorship presence in a number of sports, but predominantly football.

The simplicity of Betway’s Free Bet Club makes it stand out as the best loyalty promotion among the best UK betting sites.

Moreover, you don’t have to stake a huge amount in order to qualify for the weekly free bets, unlike some bookies out there.

With the Betway Free Bet Club, punters who bet £25 per week on sports multiples – either accumulators or bet builders with three or more selections – will be rewarded with £10 in free bets (two £5 tokens).

All you have to do is opt in via the Betway promotions page and meet the qualifying terms week to week to collect your free bets.

What is particularly appealing about the Betway Free Bet Club is how much value you can get back. By meeting the weekly criteria, you receive £10 in free bets for every £25 staked, effectively giving you 40 per cent back to reinvest. It’s a great way to get extra bets for your money if you’re someone who wagers regularly.

Chris Wilson, The Independent

Bettors won’t find many betting sites with such a wide range of welcome offers as Betway, who have three to choose from. The new Betway sign up offer is a £30 matched bet and a £30 Uber Eats voucher, or you could opt for a £30 matched bet and 100 free spins on their casino.

For those bettors on a lower budget, they can choose a bet £10 get £10 alternative offer. Bettors choose which welcome bonus to go for during the sign up process.

Alternative online bookmakers for free bets club

BetUK

Low-stakes bettors are short of options when it comes to free bet clubs, so BetUK’s bet £10, get a £5 free bet is a top offer. The only conditions are bettors must opt in to the promotion and the £10 qualifying bet must be placed on a football bet builder with odds of 2/1 or greater. The free bet can be wagered on any sport.

Lottoland

Lottoland are branching out and now have a sportsbook with a free bets club that rewards punters with £8 in free bets each week. Just wager £25 or more on accumulators to receive a £5 free bet and a £3 free in-play bet.

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Best betting sites for accumulators – Betfred

Rating: ★ ★ ★ ★ ☆

Betfred have been a leading bookmaker in the UK since the 1960s and, after accumulating a large number of high street betting shops since the turn of the century, have since embraced the move to the online betting market.

New customers can enter a Betfred promo code then bet £10 to get a £50 welcome bonus, which includes two free £10 accumulator bets, while the remaining three £10 tokens can be used on any sports betting markets.

There’s no doubt this welcome offer is up there with the best of them, but once you move past the newcomer stage, there are lots of ongoing promotions to take advantage of.

This includes Acca Flex whereby you can receive a bonus on your football accumulator winnings, or cash back if your multi only fails by one result.

There are similar offerings for racing fans too, with up to 25% in bonus funds added to winning Tricasts, Lucky 15s and Yankees for example.

Betfred are undoubtedly one of the top online betting sites in the UK in terms of their overall offerings. However, the only reason they don’t get a five-star review is because there are a lot of T&Cs to meet in their promos, so make sure you do your homework before opting in.

Chris Wilson, The Independent

The same bonuses can also be collected for winning greyhound accumulators. Betfred will also give you up to 5x the odds of a single winner on Lucky 15, 31 or 63 if you only have one winning selection on the multiple.

Alternative betting sites for accumulators

BoyleSports

Acca rewards and acca loyalty are two of the top promotions for accumulator bettors. With acca rewards, BoyleSports gives bettors the choice of either taking our insurance on their multiple or boosting the potential payout. Acca loyalty gives bettors a £5 free acca bet for every five accas they place, while BoyleSports’s many early payout schemes work in conjunction with acca bets.

QuinnBet

QuinnBet has established itself as one of the premier destinations for accumulator betting with punters able to claim up to £50 in free bets every day via winning accumulators. QuinnBet also excels when it comes to horse racing multiples with bonus funds available for winning forecast, tricast and Yankees.

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Best betting sites for live streaming – Unibet

Rating: ★ ★ ★ ★ ☆

With sports broadcast rights now split across multiple platforms, betting sites are one of the few remaining outlets where you can watch all manner of sports in one place.

Some online betting sites might only provide coverage of Esports and horse racing, but others have rights to a huge catalogue of sports, including top flight football, tennis Grand Slams and premier US sports.

That’s where we find Unibet, who claim to offer live streaming of over 185,000 different events each year. To watch any event, bettors simply need to have a funded account or have placed a bet in the last 24 hours.

Unibet live streams Bundesliga, LaLiga and Serie A matches, alongside qualifiers for all the European competitions. There’s coverage of every UK and Irish race meeting, including Cheltenham and Royal Ascot, and some of the biggest tennis tournaments, such as the US Open and Australian Open.

NHL, NBA and MLB bettors can live stream the majority of matches from their respective US leagues, with streams often carrying the TV broadcast commentary, but without the annoying advert breaks.

All events can be viewed alongside live stats and in-play betting options. It’s a top level in-play service that works well on both desktop and mobile, although phone screens can become slightly crowded.

Unibet is unique in its range of live streaming options, providing great coverage on horse racing specifically and a range of racing offers to match. A good sign-up offer makes it and solid choice for sports betting, though app and on-site navigation could be better.

Chris Wilson, The Independent

Live streaming only adds to an award-winning bookie, Unibet having been recognised as the European Sportsbook of the Year in 2006, 2008 and 2009 by the international magazine Egaming Review, while they were also crowned Sportsbook Operator of the Year at the 2014 IGA Awards.

The Unibet sign-up offer is also one of the biggest available on UK betting sites, offering new customers a £40 welcome bonus when they bet £10. However, the bonus is heavily caveated with the free bets split up into a £10 free bet builder and a £10 free accumulator, while the remaining £20 is a casino bonus for use on Unibet’s best online slots.

Alternative online betting sites for live streaming

Bet365

With hundreds of thousands of events live-streamed each year, bet365 are often the betting site punters will turn to for live streaming. Like Unibet, you only needed to have a funded account to watch any action and the best bit about watching on betting sites is they don’t broadcast all the annoying adverts that interrupt US sports.

Ladbrokes

A great range of football competitions available to live stream and Ladbrokes do a great job of making the video fit seamlessly into the betting screen on both mobile and desktop. There are hundreds of events every day available to live stream on Ladbrokes, including UK and Irish racing.

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Best UK betting sites for bet builders – NetBet

Rating: ★ ★ ★ ★ ☆

NetBet’s rise to prominence in the UK betting market is down to its connection to the UFC as an official betting partner and its dedication to bet builders.

Bet builders have been around for a while now, but for those that don’t know, bet builders enable punters to pick and choose several potential outcomes within one game or event and combine them on one slip at accrued odds.

It’s similar to an accumulator except the focus is usually on one specific match, although the best bet builder sites will allow you to combine selections across multiple matches and even multiple sports.

NetBet pride themselves on their bet builder product and boast one of the largest lists of sports on which bet builders are permitted.

Many betting sites restrict their bet builders to just football, but on NetBet you can choose football, cricket, basketball, American football, ice hockey, baseball, rugby and AFL.

Even NetBet’s promotions page is dominated by bet builder offers, with football punters often rewarded with a free £5 bet just for placing a £10 bet builder on a specific game, while similar offers are commonplace during the NFL season.

I’ve experimented with several bet builder sites over an extensive period and NetBet was a clear winner. Being able to combine NFL bet builder picks with NBA selections on one slip is a real treat for US sports fans especially, and the full list of sports you can include on your bet builder is impressive, opening up an entire new dimension for regular punters.

Chris Wilson, The Independent

The NetBet sign up offer is one that’s steadily been improved in recent years and anyone thinking of joining now can claim £20 in free bets, which is double the amount they previously offered.

The free bets are split into four £5 denominations – 1 x free bet builder, 1 x free acca, 1 x free horse racing bet and 1 x free UFC bet – and are unlocked by wagering £10 on any sport at odds of evens or greater. On top of that, NetBet are giving new customers 25 no wagering free spins.

Alternative betting sites for bet builders

Parimatch

Parimatch’s bet builder tool gives users the chance to create their own bet or use prepared bet builders. Bettors can place their bets quickly with a touch of a button, making it perfect for time-sensitive events, while Parimatch will regularly boost the odds on their pre-built bet builders.

Kwiff

Not only is there a chance your bet builder will get Kwiffed (odds boost) randomly using Kwiff, but for those placing football bet builders, you could receive a £10 free bet refund if your wager doesn’t win. Kwiff’s bet builder insurance means if one leg of your bet lets you down, they’ll refund your stakes, up to a maximum of £10.

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Top 10 Best New Betting Sites UK

open image in gallery

We also monitor new betting sites making waves in the UK and have selected the 10 best new sites to have entered the market in the last couple of years.

We’ve been testing the newest online bookmakers in the UK to find the best options for football, horse racing, free bets, price boosts, accumulators and more.

^{Ranking updated October 2 2025}

1. talkSPORT BET

Rating: ★ ★ ★ ★ ☆

The talkSPORT radio station has long proclaimed itself to be the home of football on the radio, and its betting site spin-off is now trying to do the same in the world of gambling.

Entering its third year as an online bookmaker, talkSPORT BET has produced a string of football betting offers, price boosts and specials during its time, and have no plans to stop cranking out those promotions.

On any given weekend, bettors will find a special talkSPORT BET sign up offer relating to football, such as enhanced odds on a team to win or a goal to be scored in a pre-selected game.

They also have some of the best football offers among betting sites, with a weekly rewards club that gives bettors either a £5 or £10 free bet depending on how much they’ve wagered on football during the week.

There’s a free-to-play game, enhanced odds on a huge range of matches, early payouts and a Lucky Dip feature that can massively enhance the price of a randomly chosen bet.

All of these features can be accessed from the highly-rated talkSPORT BET app, although Apple users tend to get on better with the app than those with an Android.

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2. HighBet

Rating: ★ ★ ★ ★ ☆

HighBet launched in 2021, but recently underwent a major facelift in 2025, with former world heavyweight champion David Haye brought on board as a brand ambassador.

The presence of the Haymaker won’t mean much to racing bettors, but £15 in weekly free bets might make them sit up and take notice.

Punters need to wager £30 or more on racing at minimum odds of 1/1 or greater to unlock one £5 free acca bet, and this offer can be claimed up to three times per week.

That’s one of three permanent racing offers from Highbet that include non-runner no bet on all UK races. There’s also a first past the post payment guarantee that covers any subsequent changes to the result of a race.

Half of the HighBet sign up offer, which is a bet £10, get £20 scheme, can be used to wager on racing.

There’s a strong focus on UK racing on HighBet, which may disappoint those looking to wager on Irish or big worldwide races.

However, HighBet have continuously added to their platform since the rebrand and it wouldn’t be a major surprise if they added more races and streaming to their dedicated racing section in the coming months.

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3. LiveScore Bet

Rating: ★ ★ ★ ★ ☆

LiveScore Bet is the perfect new bookmaker for those who get their kicks out of free bets.

The LiveScore Bet sign up offer provides £30 in free bets after a first deposit and bet of £10, while ongoing promotions include payouts on certain goalscorer markets if a goal is ruled out by VAR in a Premier League game and money back on selected horse races if your runner finishes 2nd, 3rd or 4th.

As a regular acca bettor, I took full advantage of the weekly free £5 acca bet up for grabs on LiveScore Bet. Just opt in and place four or more acca bets, wagering a minimum of £5 on each, to claim the reward.

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4. PricedUp

Rating: ★ ★ ★ ☆ ☆

PricedUp are one of the newest of all our new recommended betting sites having launched in 2024 and they seem to have one aim: to boost the price of bets as much as possible.

No matter what your preferred sport is, PricedUp are likely to have relevant price boosts, which can be found on their price boost page.

Horse racing and football receive the most attention, but we’ve also found boosted odds for golf, cricket, American football, basketball, rugby and more, covering both singles and multiples.

PricedUp is still quite new and is missing a few features you’d expect from more established UK betting sites, such as sportsbook promotions and a bigger range of customer service options.

But they are making improvements all the time, such as adding a PricedUp sign up bonus featuring £40 in free bets. They’ve also launched a mobile app for Android and the signs are there’s plenty more to come from this odds-boosting UK online bookmaker.

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5. QuinnBet

Rating: ★ ★ ★ ★ ☆

We’ve found QuinnBet to have one of the largest number of betting offers of any betting sites UK punters have to choose from. Not all the offers are great, but the plethora of accumulator and system bet promotions they have are good.

Punters can claim a free £5 bet every day by wagering £50 or more on accas (3+ selections), horse racing Yankees, Lucky 15s or bet builders. There’s also a daily acca bonus promotion which rewards bettors with a free bet, up to a maximum of £50,

Successful forecast, tricast, and yankee bets will receive a 10 per cent profit boost, while NFL and NBA bettors can insure their accumulators. Just place an NBA or NFL acca with five or more legs, and if one leg lets you down, QuinnBet will refund your stake in free bets.

Finally, all accumulator and system bets qualify for QuinnBet’s weekly money back offer, meaning bettors can get 25 per cent of their weekly losses refunded as free bets.

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6. BzeeBet

Rating: ★ ★ ★ ☆☆

All online betting sites now have a bet builder tool, but the best betting sites are the ones that have built on the original concept.

Bzeebet allows punters to put together bet builders for Australian Rules, American football, baseball, basketball, cricket, ice hockey, rugby league, rugby union, football and tennis, way more sports than the average betting site.

They also allow you to combine up to 30 markets from one event into a single bet. But more than the range of markets and sports is the ease with which bettors can construct their bet builders.

If a bet builder is available for an event on Bzeebet, there will be a tab at the top of the page. From there, it’s just a matter of combining the selections you want into a single bet.

Bzeebet can certainly do more to raise their stock among betting sites with the Bzeebet welcome offer and their range of promotions areas to improve on. But when it comes to bet builders, they are doing something right.

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7. Betano

Rating: ★ ★ ★ ★☆

Betano are one of a handful of betting sites that consistently produce special sign up offers for new customers to take advantage of.

Whether that’s offering a £1 casino bonus for every goal scored on the opening weekend of the new Premier League season or offering Galopin Des Champs at 30/1 to win the Cheltenham Gold Cup, there’s usually something different to go with their permanent welcome deals.

The standard Betano welcome deals give punters a choice between a bet £10, get £30 in football free bets or a horse racing-specific promotion also worth £30 in free bets.

The standard and special sign up offers run by Betano are simple to understand and don’t contain any wagering requirements.

They are a nice introduction to one of the newest betting sites in the UK. The only problem is which one do you choose?

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8. CopyBet

Rating: ★ ★ ★ ★☆

CopyBet’s unique selling point is that it allows you to follow and copy the bets of sports betting tipsters, giving you the opportunity to benefit from their knowledge.

It’s easy to check out which betting experts are in form and to start following them, while you are able to access the profile of each tipster to see their stats over the entirety of their time using CopyBet.

However, there’s a lot more to it than just being a platform to follow tips, and they have built one of the best football betting sites in the UK.

The CopyBet sign up offer gives new users £20 in free bets and the entire sum can be wagered on any pre-match of live football market. New users can also claim a 15 per cent daily profit boost token, which can again be used for football betting.

CopyBet will regularly boost the odds of several selections for big football games, while their acca boost promotion is far more achievable than some accumulator betting sites offer with a winning double landing a five per cent boost, and up to a 20 per cent profit boost for successful five-folds.

There’s also the chance to win a £50 free bet or your favourite football team’s shirt with their weekly free-to-play score prediction game.

CopyBet strikes me as being a fair betting site with the way they structure their offers. There are elements we’d like to see improved, such as cleaner sportsbook pages, but football bettors should find plenty to like.

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9. 7Bet

Launched in the summer of 2024, 7Bet already provides a strong betting service, They mainly cater towards football punters with their promotions, such as money back on losing bets if a match finishes goalless, although their early payout offer does cover tennis, basketball, baseball, American football and ice hockey.

I noticed plenty of little touches you won’t find on some new betting sites, such as a dedicated horse racing section with several streaming options and a good in-play service. What also caught the eye are the payment options and commitment to being among the best fast withdrawal betting sites.

7Bet pledges to process withdrawals, no matter the payment option, the same day as the request is made. Any withdrawal from 7Bet will take no longer than three days, although in my experience, they were able to transfer my funds in a matter of hours.

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10. BetMGM

Cash out is now a staple feature for 99 per cent of betting sites UK in one form or another, but some bookmakers do it better than others.

Having an excellent in-play betting service is the basis for being able to offer an excellent cash out service and BetMGM are one of the best live betting sites.

Punters can bet on a whole host of matches in play, with live streaming available on selected events. Should they want to lock in an early profit, or cut their losses if a bet isn’t going to plan, they can use the cash out services.

BetMGM’s cash out function is responsive, getting your bet settled in seconds and the prices offered on cash out bets are decent, on the understanding that cashing out usually favours the bookmaker.

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How to Select the Right UK Betting Sites

Having examined the best betting sites and the latest newcomers, now is a good time to consider what makes a bookmaker right for you. These are five areas worth considering when evaluating the betting sites UK punters can choose from.

1. Payment Options

The best betting sites make it easy to manage your money. While you’ll often need to use a debit card to qualify for a sign-up offer, most licensed UK betting sites support a variety of other payment methods once you’ve joined.

The list of Apple Pay, Google Pay and PayPal betting sites is now extensive as more operators accept e-wallets, while pre-paid cards and bank transfers via services like Trustly are also widely accepted.

Pay by mobile is also an option at some sites, but beware any operator that accepts payments via cryptocurrency or credit cards as licensed UK betting sites are currently prohibited from such practices.

2. Special Features

Most betting sites now offer some kind of bet builder tool or in-play betting, but the best betting sites go way beyond that, providing cash out functions on a variety of sports or letting you live stream an event.

A quick scan of the betting site and its help section will normally provide all the information you need on their special features, but keep an eye out for temporary features like free-to-play games and competitions, which some UK betting sites run regularly.

3. Sports Coverage & Markets

It’s always worth checking if your preferred sport is covered by a bookmaker. Some newer betting sites don’t always offer horse racing odds, while some may niche sports may not be covered.

If your sport is listed, check the markets available to make sure there’s plenty of choice and compare the odds available on other betting sites to make sure the online bookmaker has competitive pricing.

It’s also worth checking whether you can place a bet builder or if the bookmaker offers special offers on your chosen sport.

4. In-Play Service

A recent study by Optimove in the United States found that nearly half of all bets were placed in-play in 2024, with a good live betting service now of paramount importance to some bettors.

Most in-play bets will be placed on betting apps, so check to see how an app performs in that regard, measuring the speed with which odds update and the markets available in-play. The best betting sites will offer live streaming, audio commentary or computer animations to help bettors follow the action, providing a one-stop shop when it comes to watching sport and having a bet.

5. Customer Service

If you ever need help, responsive customer support is absolutely essential. Live chat is ideal, but even an email reply should be quick and helpful. If there’s no support option or you find reports of poor customer service on Trustpilot and Reddit, it may suggest the bookmaker doesn’t put users first.

How We Rank The Best Betting Sites UK

We rank betting sites using first-hand testing, transparent evaluation criteria, and strict editorial standards. Each site listed has been assessed not just for its welcome offers but also for how well it serves bettors over time.

Here are the key factors we considered when compiling our best betting sites rankings.

1. UK Gambling Licence & Regulation

All the betting sites on our list are licensed and regulated by the UK Gambling Commission (UKGC). This is a non-negotiable starting point for any online bookmaker. It ensures the bookie meets legal requirements around fair play, data security, customer funds protection, and responsible gambling protocols.

2. Trustworthiness and Transparency

We evaluated each betting site’s reputation based on:

We favour bookmakers that lay out the terms and conditions of promotions in plain English and that demonstrate a track record of resolving customer issues. Sites with vague bonus terms and hidden exclusions are marked down accordingly.

3. Desktop & Mobile Usability

Each betting site is put through its paces on both desktop and mobile devices.

Sites that feel sluggish, cluttered, or confusing are marked down with a clean design and interface, a must-have for the best betting sites on our list.

4. Quality of Offers and Promos

It’s easy to get drawn in by offers that promise ‘bet X, get Y’ or those that pledge to massively increase your initial deposit. We’ve looked beyond those headline-grabbing sign-up offers and considered the following:

We try to avoid sites that push large bonuses with excessive wagering or unclear conditions.

5. Commitment to Safer Gambling

Safer gambling isn’t a slogan, and the actions of betting sites in this regard speak far louder than words. We prioritise UK betting sites that take safer gambling seriously. That means:

A bookmaker’s approach to player welfare is a key factor in our ranking. We only recommend betting sites that make it easy for users to stay in control.

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What to bet on this week

After the excitement of the Champions League, it’s the turn of the Europa League on Thursday evening with Nottingham Forest, Aston Villa, Celtic and Rangers all playing their second games in the league phase.

It’s also the first round of Europa Conference League matches, with Crystal Palace and Aberdeen the British representatives, while Irish duo Shelbourne and Shamrock Rovers have also qualified.

Meanwhile, the weekend sees another round of Premier League action, starting with Fulham’s trip to Bournemouth on Friday night before Tottenham’s trip to Leeds opens the weekend games.

Struggling Manchester United face newly promoted Sunderland at home, while Arsenal host West Ham and Manchester City travel to Brentford. Stamford Bridge hosts the highlight of the weekend though, as Chelsea face league leaders Liverpool on Saturday evening.

In rugby union, the Rugby Championship continues as Australia face the All Blacks and the Springboks take on Argentina, while the second round of the Gallagher Premiership sees defending champions Bath host Sale before Harlequins travel to Leicester and Saracens face Bristol.

Switching codes, the Super League semi-final take place at the weekend, with Hull KR facing St Helens after Wigan take on Leigh Leopards.

In cricket, the Women’s World Cup continues throughout the week with England taking on South Africa on Friday, while in tennis, both the WTA and ATP stage Masters series events in China with the women playing in Beijing and the men competing in Shanghai.

Gamble Responsibly

A 2025 study by the UK Gambling Commission found that certain types of gambling are more likely to lead to problem gambling in the future. Using casinos – online and in-person – and betting on sports scored highly on the UKGC’s Problem Gambling Severity Index, and it’s crucial that bettors understand that using gambling sites comes with risks.

Gambling should be seen as a form of entertainment, not a way to generate income. Regardless of how much you know about sport or betting, there is always the possibility that your bet may not win.

It is important to only wager money you can afford to lose, and never try to recover losses by placing further bets. These are two of the most important principles for anyone who gambles.

Most reputable UK betting sites offer tools to help you stay in control of your gambling. Features such as deposit limits, self-assessment questionnaires, and session reminders can support you in managing the time and money you spend online.

If you feel you need a break, you can use options such as time-outs or self-exclusion to temporarily or permanently step away from gambling.

Should you ever feel that your gambling is becoming difficult to manage, don’t hesitate to seek help from the organisations listed below.

Best Betting Sites UK: FAQs

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